TeekensKarstens is a notaries and law firm with multiple offices. They wanted a new, corporate website that would appeal to diverse target groups.
Legal advice to various target groups
Challenge
TK's lawyers and notaries are also close to their clients. This human scale did not radiate from the previous website. Another challenge TK faced was serving the two target groups. On the one hand, TK wanted to attract large, national companies as clients. On the other hand, TK wanted to continue to serve local individuals.
Question
TK had a clear ambition for its website: the firm wanted to receive more organic visitors and convert them into leads. Because it lacked the in-house knowledge to develop a solid and scalable site, the firm went in search of a specialist. Specifically, TK wanted a partner who understood both the need and the internal politics of the firm.
Solution
During our intensive collaboration with TK, we built a website with separate entrances for the various target groups. This brought about a lot not only externally, but also internally. Internally at TK it has become more normal to proactively share knowledge, while clients experience the office as much more open and approachable.
The new WordPress website allows TK to assign roles to employees, allowing them to manage their own section of the website. For example, each lawyer and notary has a personal page showing his or her areas of expertise and sectors. We have also linked the recruitment software (HROffice) to the website, which means that vacancies are automatically posted on the site and responses come directly into this ATS.
Results
After the website went live, 2manydots went to work on incorporating the additional requirements and the further development began. All kinds of features were added without compromising the loading speed of the website.
- 150,000 targeted page views per month.
- News center with ability to filter by author or expertise.
- Improved SEO through internal linking of expertise, authors and blog posts.
- Optimization of the payroll claims system.
- Link with ATS system HROffice
All candidates
in one place
Complete HR systems are indispensable for recruiters. We linked the corporate website with HROffice to make everything even more efficient. All vacancies are retrieved effortlessly and candidates can be dealt with easily. That saves TeekensKarstens time that they can put to good use.
The new website brought about many positive changes not only externally, but also internally.
