Get complete data, even when rejected

That anno 2022 we cannot live without data should no longer be a secret. Weighty decisions that could have major implications for businesses are made on data alone. But what if that important data is not made insightful at all without you noticing?

Using Analytics is golden for analyzing visitors in websites. To make the analysis as good as possible, cookies are set. A disadvantage of these cookies is the limited understanding of data when cookies are not consented to. This leads to insurmountable data loss that prevents you from viewing all relevant data.

Behavior Modeling
Google, however, refused to resign itself to the insurmountability of this issue. Indeed, it proved once again that technology stood for nothing, and now the world’s most widely used search engine has come up with a solution; behavioral modeling for permission mode. Google Analytics applies Artificial Intelligence to estimate visitor behavior based on the behavior of similar users who do accept cookies.

Terms
Don’t cheer too soon, however. This revelation is not available for every website. Because this piece of technology involves comparison, enough web traffic is needed to get a reliable picture. It is for this reason that Google has established a set of requirements to apply behavioral modeling for permission mode.

• Consent mode is turned on for all pages of your website
• At least 1000 daily events for at least 7 days
• At least 1000 daily users sending events with analytics_storage=’granted for at least 7 days

So at the moment, this new feature is especially helpful for somewhat larger websites with more visitors. Whether this will be made available to smaller Web sites in the future is now anyone’s guess. But that they are not sitting still at Google proves once again.

Are you unsure if your company meets the requirements? Then turn on 2manydots. We will then look at the possibilities with you.