Developing and executing the perfect marketing strategy for your company is difficult. We are happy to give you a helping hand.
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Automate email marketing with Spotler. This tool should not be separate from your website, where potential leads are introduced to your organization. Read all about the Spotler link with WordPress here.
Spotler is a Software-as-a-Service (SaaS) that lets you send beautiful and relevant emails to your target audience. A/B testing allows you to see which subject line, photo or button creates the most (inter)action.
From someone who shows interest in the content on your website, you want the email address. You can then send this lead the latest news or catchy offers. But what works even better is personalizing these emails. Based on this visitor’s behavior or interests, you can offer appropriate content.
Spotler’s WordPress plugin is a bit thin. You can use it to create web forms, which get contacts directly into your database. But before you get that form working, you have to tweak the CSS code, which can cause a lot of headaches. In addition, we believe that the plugin gets too few updates, which creates a security risk. And frankly, we can imagine many more links between Spotler and WordPress than just posting web forms.
Thanks to Spotler’s API, it is possible to build your own link between Spotler and WordPress. This makes it easier to collect the names, email addresses and phone numbers of your leads, guide them through customized funnels and optimize conversions.
Such a custom link is more secure than Spotler’s default plugin. It just takes some time and effort to build this integration. Not to mention programming skills. If you have each of these, then there is work to be done.
Of course, you can also outsource building a Spotler/WordPress integration to professionals. 2manydots designs and builds fully customized WordPress websites and WordPress plugins. Security of your site and personal data is a high priority. The result is a plugin that does exactly what you want, remains compatible with new WordPress versions and is AVG-compliant.
Unlike many other email marketing tools, Spotler comes from Dutch soil. With this SaaS you send newsletters, create landing pages without distractions and pop-ups in your house style. The software can even match visitors’ IP addresses to specific companies, giving you good insight into your target audience. With Spotler, you collect leads and convert them into customers.
Curious about other links for WordPress? Check them out here.
