Create a WordPress-HubSpot link (API or plugin):

Photo Written by Sanne Jorna

HubSpot is a CRM that helps you manage marketing, sales and after-sales. This complete package has become indispensable for many organizations. With a HubSpot link you get even more out of your WordPress website.

Why integrate HubSpot with WordPress?

HubSpot helps you apply inbound marketing, trigger lead generation and optimize your conversion rates. And WordPress is the world's most versatile CMS, which now runs about 35% of the websites on the internet. Putting the two together guarantees a powerful combination that lays the foundation for online success.

HubSpot's API allows you to create a custom link to WordPress. Because you are not dependent on standard WordPress plugins with their limitations, you can combine any triggers and actions imaginable. With this integration, user data can be sent from the site to HubSpot, but also from HubSpot to your WordPress site.

HubSpot/WordPress linkage in practice

Because of your inbound marketing efforts, a potential customer lands on your WordPress website. He finds your blog posts useful and informative, and decides to download a white paper. Thanks to the link, this lead enters HubSpot and becomes a subscriber to your newsletter, which you create in WordPress. 

In one of your newsletters you offer a little extra: a test with which the customer can see to what extent his company is ready for your help. In exchange for his phone number, he gets the test result in his inbox. Once this person completes the test, HubSpot marks him as a Sales Qualified Lead. That means the sales department can now call him.

While using the service, a question arises from the customer. Via the service section of your website, he fills out a form. As a result, a ticket is created in HubSpot that your customer service department immediately picks up. The result? A satisfied customer who recommends your organization to colleagues and industry peers.

Do Hubspot link yourself or outsource?

The HubSpot API allows developers to create a custom link to, say, WordPress. If you have those techies in house, then it's just a matter of time before you have that custom HubSpot/WordPress link. But if you don't have such developers, we at 2manydots are happy to help.

Why choose 2manydots?

Creating a custom link between WordPress and HubSpot requires a party that translates your wishes and requirements into technology. An agency that asks questions, presents scenarios and comes up with solutions. A company that not only knows WordPress, but also HubSpot inside out. 

2manydots is one such party. We are one of the top 3 WordPress agencies in the Netherlands. With a large and experienced team of developers, we regularly build custom links. And because we are users of HubSpot ourselves, we can empathize with your situation.

Also nice: because of our work with large organizations, we are familiar with the General Data Protection Regulation. In all our work, the security of your website and the privacy of your users are given priority.

About HubSpot

Being successful online is far from easy in the 20s. All sorts of tactics that worked in the past, whether it was search engine optimization or sales tricks, have no effect today. Your customers have many options and don't believe everything they read and see online. Consumers are more likely to buy after a friend or family member has had a positive experience with a product or service.

But how do you generate that word-of-mouth? It's as simple as it is complicated: by providing a positive user experience. HubSpot is a complete marketing platform that helps you bring in and retain customers via the Attract, Engage, Delight flywheel. HubSpot, like 2manydots, firmly believes in content marketing: creating and sharing information that helps your target audience. HubSpot also offers useful tools for managing social media channels and online advertising campaigns.

But HubSpot is more. Sales Hub helps you sell more efficiently in a more personalized way. And with Service Hub you can provide the best after-sales service, so that your customers become true evangelists. HubSpot binds all these tools together with a CRM in which you have a clear overview of the customer journey. For more and more companies, HubSpot has become an indispensable package. 

Wondering what other links are available for WordPress? Check out the overview of WordPress links.

internet marketing agency

Sanne Jorna Content marketer