Create a Mailchimp link (API or plugin):

Photo Written by Sanne Jorna

Mailchimp is email software that lets you send newsletters and autoresponders. This marketing tool is popular because it has a free version for beginners. With a Mailchimp link, you get the most out of your website.

When orienting yourself on email software, you naturally look at the price. And Mailchimp's price is very attractive. Up to a list of 2,000 contacts and a maximum of 12,000 emails sent, this Software-as-a-Service (SaaS) is free. This enables you to try out the functionalities of Mailchimp at your leisure.

Why integrate Mailchimp with WordPress?

If you are already working with inbound marketing, you receive daily visitors who find answers to their questions on your site. Little by little your organization is building a reputation with them and their interest in your product is growing. You don't want to see these potential leads disappear. Instead, you want their email address so you can keep in touch.

If you keep track of your leads in Mailchimp and send emails from there, the question is how to get those contacts into Mailchimp in the first place. Thanks to a Mailchimp link, visitors can subscribe to your newsletter or updates. While you are busy doing other things, your list grows by itself.

Do it yourself or outsource?

To turn your visitors into leads, you need a form on the website. Now there are several WordPress plugins for Mailchimp. The problem with many of those plugins is that their functionalities are limited, so your form won't look the way you want it to. A more serious problem is that updates are scarce. This can cause security risks and even a fine from the Dutch Data Protection Authority.

A Mailchimp/WordPress custom integration can solve these problems. On the one hand, such an integration does exactly what you want. On the other hand, we ensure solid security and compatibility with new WordPress versions.

Why choose 2manydots?

2manydots is a true WordPress specialist. We create custom websites and applications for demanding organizations like yours. Thanks to our in-house team, we are not dependent on external parties. That means we can switch quickly and deliver before the set deadline. 

Building custom links is something we do for our clients almost every day. Depending on the Mailchimp features you want in WordPress, we'll create a seamless integration that everyone in your organization can work with.

In addition, we are familiar with the General Data Protection Regulation (AVG). When developing links, plugins and websites, we give priority to the privacy of your visitors and the security of their data.

About Mailchimp

Mailchimp was developed in the early 21st century by two entrepreneurs who were tired of the expensive email software of their era. Mailchimp was focused on small businesses but has been equipped with additional features over the years. That, combined with its user-friendliness, makes Mailchimp interesting for medium-sized companies as well.

Curious about more links for WordPress? Check them out here.

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Sanne Jorna Content marketing