{"id":5635,"date":"2024-04-01T22:28:23","date_gmt":"2024-04-01T20:28:23","guid":{"rendered":"https:\/\/www.2manydots.nl\/kenniscentrum\/website-briefing"},"modified":"2024-04-02T22:13:32","modified_gmt":"2024-04-02T20:13:32","slug":"website-briefing","status":"publish","type":"news_pt","link":"https:\/\/www.2manydots.nl\/en\/knowledge-center\/website-briefing","title":{"rendered":"Website briefing writing: how to do it [+ checklist and template]"},"content":{"rendered":"

The existing website needs a makeover. A new successful website does not just happen; an Internet agency needs good input for it. About why<\/a> your briefing should be as complete as possible, we’ve written before. We have also provided some helpful documents. Download them below:<\/p>\n

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Whitepaper<\/a><\/div>\n<\/div>\n<\/div>\n
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Checklist<\/a><\/div>\n<\/div>\n<\/div>\n
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Template (.docx)<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n

One website briefing is not the other<\/h2>\n

As an Internet agency, we’ve seen a lot of briefings go by. The form and content varies widely, leading us to suspect that there is quite a bit of ambiguity about the perfect website brief. That’s why we want to get you started on this page.<\/p>\n

With a website brief, you tell agencies what you need and what you expect from them. This helps to see if you can work well together. The brief states what is important to you in an online partner. The goal is to see if an Internet agency is a good fit for you before you talk further and make a choice. We place enormous value, beyond the desired functionalities, on the kind of desk you’re looking for. You are going to work together for a long time. It is best to send this information to three different agencies.<\/p>\n

The ideal website brief as we envision it, consists of six parts or chapters – from introduction to budget indication. In our white<\/a> paper, we go through them with you one by one, giving you a guide to preparing your website briefing from start to finish. Below you can see all the components we would include in a clear briefing:<\/p>\n