ikbeneenbrabander.nl

Articles for proud Brabanders
at ikbeneenbrabander.nl

Articles for proud Brabanders

Webshop for Brabant products

Project Webshop

Opdrachtgever Broadcaster Brabant

Sector Provincial products

Ikbeneenbrabander.nl is a webshop for proud Brabanders. Omroep Brabant created this brand to “charge” the Brabandership. They do this with merchandise from the province of the same name. From carnival packages to rompers and bath towels, you buy it at Ikbeneenbrabander.nl. Omroep Brabant has been running the online shop ‘Ik Ben Een Brabander’, created by 2manydots, since January 2023.

Question

The webshop Ikbeneenbrabander.nl already existed, but it was very outdated and no longer met the requirements that one may demand of a webshop nowadays. To 2manydots the question to create an updated look and feel where ease of use and the Brabander articles are paramount.

Challenge

Creating experience is essential for an online store to increase conversion. The old version of Ikbeneenbrabander.nl had little experience. That needed to be added by staying close to the warm feeling of Brabant with a recognizable corporate identity. Our designer, in collaboration with team development, rose to the challenge. It was also necessary to link with a partner that realizes inventory management and smooth shipment of products.

Solution and approach

To create experience, we created motions with different icons and images. Adding motions makes the visuals move. Intuitive colors have also been added to the webshop. Several facets have also been added to increase the user-friendliness of the web shop. This allows the user to leave an e-mail address when an item is sold out. If this item is then back in stock, the user will receive a notification. In addition, payments now go through Buckaroo, allowing visitors to pay with iDeal and a standard search function has been added.

WooCommerce

WooCommerce is a plugin for WordPress that turns your website into a webshop. WooCommerce offers many features that are important for an online store, such as managing products, orders and payments. WooCommerce is SEO friendly and thus helps with the online findability of an online store. The webshop Ikbeneenbrabander.nl is a WooCommerce webshop.