SEO Marketing for higher positions in Google
As a participant of the resultsmatter® program, you know how important SEO marketing is for the findability of your website. If you are not yet part of the program and are not aware of the importance of SEO marketing, it is advisable to read this page. SEO marketing is the most organic way to boost the findability of your website.
The first step to higher positions Google
Through Google Analytics you can see exactly which path your website visitors take before they arrive at your website. Without seeing your statistics, we can assume that the majority of your website visitors arrive at your website via Google. After all, Google is the largest search engine in the world and the majority of internet users land on pages by just putting some keywords in the search bar.
But did you know that 88% of searchers on Google never look beyond the first page? In fact, did you know that 35% of searchers don't even look beyond the first search result? So how are you ever going to get website visitors when your website is low on the Google rankings? Let SEO marketing be just that desirable, organic tool.
Our SEO services:
We put together a trajectory of our services to ensure results. Because we discovered the importance of SEO early on, we focus our resultsmatter® pathway in part on that. The headings below describe some of our SEO services. Go through these services and see which ones are right for your business.
Technical SEO optimizations
A website can contain as much good content as it likes, but if search engines can't read it, the website will obviously not be findable and visible in organic search results. With our technical SEO optimizations we make the website as Google friendly as possible and remove all barriers for the search engine crawlers. The starting point of every SEO project.
Keyword research
Before you start writing SEO texts, it is important to know which keywords match the relevant search queries of visitors. By doing a keyword research you know exactly which keywords and search terms to use to lead visitors to your website.
Copywriting
When Google makes the selection for its Google rankings, written content on websites is very important. Do not be frugal with your content, certain keywords should appear often enough in your text. Always make sure that the use of keywords does not come across as forced. Also ban elitist language and complex sentences from your texts. A lot to take into account. A copywriter is trained for this and will be happy to help you write this content.
Content optimizations
While the technical SEO optimization is mainly at the back of your website, content optimization is just perceptible to the eye. This includes all content on your website. Think of written SEO texts but also do not forget videos, infographics, social media buttons and links.
Link Building
With link building, you obtain links from external websites that point to your website. When many relevant websites link to your website, you give Google a good reason to put your website high in its rankings. It can be complex to do link building well, but put in the time or outsource it to professionals. After all, link building is one of the most important pillars within SEO.
Migration
You're at the point where your SEO is optimal within your website. You've written a lot of relevant content and are high in the Google rankings. An ideal scenario. Yet you're ready for a rebranding and you change your domain name. Out of the blue, your website is nowhere to be found. This is the cause of not taking SEO website migration into account. So be careful that you, when moving your website, migrate all content.
We achieve rising rankings for you
We stand squarely behind our resultsmatter® track. This is not without reason. We have provided several organizations with our process and the results are nothing less than amazing. Take a look at the cases of Omroep Brabant Reclame, Teleperformance and SMC Tilburg. They preceded you in the resultsmatter® process.
What do our SEO services cost?
Our active support is a Marketing-as-a-Service subscription that you pay per month. There are several route options with a starting price of € 500 per advice.
Is there no package for you? We are happy to think with you for a custom option.
It may be that you are still tied to a contract with your current internet agency. We are happy to look at the possibilities together with you.
* The discount applies to the first 3 months of the course.
Why is seo important?
You have already received a lot of information about SEO services but why is SEO Marketing important? Nowadays, the competition on Google is cutthroat. Numerous companies try, paid or not, to get high in the Google rankings. If you as a company let yourself be pushed away by competitors you end up far away in the Google search engine results. The chance to be found organically decreases enormously. SEO marketing has many advantages. Some of the main advantages are listed below including explanations. Use it to your advantage and always be one step ahead of your competition.
The main benefit of SEO Marketing is obtaining a higher position on Google's rankings. This makes your website much more findable for searchers on Google. By typing in relevant keywords for your website, your website will come up.
You don't have to budget for SEO. The strength of SEO Marketing is that it is actually organic. This is in contrast to SEA (search engine advertising). You just have to be willing to invest time in SEO for a higher spot on the Google rankings.
Because your SEO is linked to relevant keywords, you will only receive visitors to your website who are looking for services that your company offers. This way you prevent fast click-away's so that your bounce-rate stays low.
Search Engine Optimisation is not a panacea that works right away. When you start with SEO your website will not be at the top of the Google rankings within a day. Nor within a week or a month. This takes time. Do not be afraid to put in the time because the fruits of your efforts will be sweet.
Need help?
SEO is one of the building blocks of a success formula. However, it does have a bit of a hitch. We can only encourage you to get started with it and storm those Google rankings. Lacking the experience or simply the time to properly apply SEO services? 2manydots knows how to apply SEO seamlessly. After all, the success stories speak for themselves. Start working with 2manydots and make your business a success story too.
How does search engine optimization work
You now have an idea of what Search Engine Optimization (SEO) is and the benefits of this form of organic marketing. But to tell you exactly how SEO works, we actually need to explain to you how the functional sides work that make for an SEO optimized website. What kind of technology is behind it? Why is content important? What is the difference between local, national and international findability, and so on.
Engineering
Isn't SEO-based landing page writing enough? No, actually it isn't. To achieve high rankings in Google, it is important to eliminate all technical flaws. For example, think about detecting and removing duplicate content or check if the site map is completely up to date. But also check if there are errors in the structured data or check if the page contains and robot.txt file. All of these technical flaws stand in the way of your website and organic growth and therefore need to be fixed.
Content
Content is king, also in Search Engine Optimization (SEO). Without content you will not achieve higher rankings in Google. Make sure that the content you are going to write, fits within the industry of your company. You want to welcome relevant visitors within the target audience on your website. Because of the many search terms you have to process in the text, the text may come across as somewhat artificial. Try to avoid this. The User Experience for the reader is also an important part of your website. Do not let this come at the expense of putting everything on SEO.
Authority
The authority of your website is an indicator of the reliability of your website according to Google. When you integrate good backlinks on your website through linkbuilding, Google will start to see the website as an authority. Applying internal and external links only has advantages for the high ranking of your website in Google. Google sees that your website contains no 'shadowy' links but that the links on your website are informative and contribute to a good user experience. One good turn deserves another and the reward from Google is therefore great.
Some of our tools
Pages for the user and for the search engine
By focusing purely on SEO in the text, you neglect the User Experience. Of course it is important to use a good SEO strategy, but this should not come at the expense of everything. You can use SEO to lead visitors to your website, but then the experience on your website should also be good. Your 'new' website visitors are quickly gone when the User Experience is extremely low due to the approach of SEO. In that case, all SEO services are undone. A shame.
Local, national or international findability
SEO services can be used very diversely. An important pillar is the demographic findability of your website. Local findability should be used differently than international findability. We put the differences of local, national and international findability in a row:
Local findability
Did you know that over 95% of Google searchers search for a business within the region? Local SEO is therefore very important. Depending on the size of the city in which your business is located, you eliminate many competitors. If you want to be searched for internet agency Tilburg, for example, you are much easier to find for people who are looking for an internet agency in Tilburg than internet agencies that want to be found without a city name.
Google also finds local searchability increasingly important. Technology stands for nothing and so Google knows exactly where searchers are. You only make it easier for Google by defining your search terms in a city name of your choice. That way you become the talk of the town.
Nationwide online findability
In addition to local findability, you can also prefer national findability as a company. You can be a company that delivers products or services throughout the country. Do not limit yourself by putting a city name behind your search terms. The chance that someone from Friesland will search for Internetbureau Tilburg is negligible.
Internationally findable
Are you or would you like to take your company across the border? Then it is advisable to offer your website in multiple languages. The most common language is of course English, but Spanish and Chinese are also widely spoken around the world. This in contrast to Dutch. Also for international findability local findability can be applied. When your company for example has an office in Antwerp you can also use the local findability by mentioning the name of the city. Even though that city is not located in the Netherlands.
We are ready for you
We understand that SEO is a big concept which is all encompassing. For companies without knowledge and experience, this can be perceived as impossible work. 2manydots has dealt with this many times and knows exactly what is required of a good SEO Marketing and SEO strategy. Therefore, engage one of our SEO specialists and hit the road towards the highest Google rankings today!
