The benefits of SEO marketing
SEO marketing has many benefits. Some of the main benefits are listed to the right including explanations. Take advantage of it and always be one step ahead of your competition.
Developing and executing the perfect marketing strategy for your company is difficult. We are happy to give you a helping hand.
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We put together a trajectory of our services to ensure results. Because we discovered the importance of SEO early on, we focus our Resultsmatter® process in part on that. Our SEO services are described below. Go through these services and see which ones are right for your business.
A website can have so much good content, if search engines cannot read it, the website will obviously not be findable and visible in organic search results either. With our technical SEO optimizations, we make the website as Google friendly as possible and remove all barriers for the search engine crawlers. The starting point of any SEO project.
Before you begin SEO copywriting, it is important to know which keywords match the relevant search queries of visitors. Doing a keyword research will help you know exactly what keywords and search terms to use to drive visitors to your website.
When Google makes the selection for its Google rankings, written content on websites is very important. Don’t be stingy with your content, as certain search terms should appear often enough in your text. Always make sure that the use of search terms does not come across as forced. Also ban elitist language and complex sentences from your texts. Lots to consider. A copywriter is trained to do this and is happy to help you write this content.
Whereas technical SEO optimization is mainly on the back end of your website, content optimization is actually observable by eye. This includes all the content on your website. Think written SEO texts but don’t forget videos, infographics, social media buttons and links.
With link building, you obtain links from external websites that point to your website. When many relevant websites link through to your website, you give Google a good reason to put your website high in the rankings. It can be complex to do link building well, but put in the time or outsource it to professionals. In fact, link building is one of the most important pillars within SEO.
You are at the point where your SEO is optimal within your website. You wrote a lot of relevant content and ranked high in Google rankings. So an ideal scenario. Yet you are due for a rebrand and you are changing domain names. Out of nowhere, your website is nowhere to be found. This is the cause of not considering SEO website migration. So be keen that when you move your website, you migrate all content.
SEO marketing has many benefits. Some of the main benefits are listed to the right including explanations. Take advantage of it and always be one step ahead of your competition.
The main benefit of SEO Marketing is getting higher rankings in Google. This makes your website much more findable for searchers on Google. By typing in search terms relevant to your website, your website will come up.
You don’t have to budget for SEO. The power of SEO Marketing is that it is precisely organic. This is in contrast to SEA (search engine advertising). You just have to be willing to invest time in SEO for a higher spot on the Google rankings.
Because your SEO is linked to relevant keywords, you receive virtually only visitors to your website who are looking for services your company offers. This will prevent quick click-aways, keeping your bounce rate low.
Search Engine Optimization is not a panacea that kicks in right away. When you start SEO, your website will not be at the top of Google rankings within a day. Nor within a week or month. This takes time. Don’t shy away from putting in that time anyway because the fruits you reap will taste sweet.
SEO is one of the building blocks of a success formula. It does, however, have some strings attached. We can only encourage you to get started with this and storm those Google rankings. Do you lack the experience or simply the time to apply SEO services properly? 2manydots knows how to apply SEO seamlessly like no other. After all, the success stories speak for themselves. Partner with 2manydots and make your business a success story too.
You now have an idea of what Search Engine Optimization (SEO) is and the benefits of this form of organic marketing. But to tell you exactly how SEO works, we actually need to explain to you how the functional sides work that make for an SEO optimized website. What kind of technology is behind it? Why is content important? What is the difference between local, national and international findability, and so on.
Is SEO-based landing page writing not enough? No, actually no. To achieve high rankings in Google, it is important to eliminate all technical flaws. For example, think about detecting and removing duplicate content or see if the site map is completely up to date. But also check for errors in the structured data or check if the page contains and robot.txt file. All these technical flaws are getting in the way of your website and organic growth, so they need to be fixed.
Content is king, so is Search Engine Optimization (SEO). After all, without content, you won’t achieve higher rankings in Google. Just make sure that the content you are going to write fits within your company’s industry. After all, you want to welcome relevant visitors within the target audience to your website. Because of the many search terms you have to work into the text, the text can appear somewhat contrived. Try to avoid this. The User Experience for the reader is also an important part of your website. Don’t let this come at a cost by putting everything on SEO.
The authority of your website is a measure of how trustworthy your website is according to Google. When you integrate good backlinks on your website through link building, Google starts to see the website as an authority. Applying internal and external links has only advantages for high ranking in Google for your website. Google sees that your website does not contain “shadowy” links but rather that the links on your website are informative and contribute to a good User Experience. One good turn deserves another, and Google’s reward is therefore great.
By focusing purely on SEO in the text, you neglect the User Experience. Of course it is important to have a good SEO strategy, however, it should not be at the expense of everything else. You can lead visitors to your website through SEO, but then the experience on your website has to be good too. Your “new” website visitors will soon be gone again when the User Experience is enormously low because of SEO’s approach. In that case, all SEO services done will be nullified. A shame, then.
SEO services can be used very diversely. A key pillar is the demographic findability of your website. In fact, local findability should be used differently than international findability. We list the differences of local, national and international findability:
Did you know that over 95% of Google searchers search for a business within the region? Local SEO is therefore very important. Depending on the size of the city in which your business is located, you work off many competitors. When you want to be searched on, for example, internet agency Tilburg, you are much easier to find for people looking for an internet agency in Tilburg than internet agency who want to be found without a city name.
Google also finds local findability increasingly important. Technology stands for nothing and so Google knows exactly where searchers are. You only make it even easier for Google by framing your search terms by a city name of your choice. This is how you become the talk of the town.
In addition to local findability, you may prefer national findability as a business. For example, you can be a company that provides products or services throughout the country. Then don’t limit yourself by putting a city name after your search terms. After all, the chances of someone from Friesland searching for Internet agency Tilburg are negligible.
Are you going or wanting to cross national borders with your company? Then it is advisable to offer your website in multiple languages. The most widely used language, of course, is English, but Spanish and Chinese are also widely spoken worldwide. This is in contrast to Dutch. Local findability can also be applied for international findability. For example, if your company has an office in Antwerp, you also plug this in locally by mentioning the city name. Even though that city is not in the Netherlands.
We understand that SEO is a big concept which is all encompassing. For companies without knowledge and experience, this can be perceived as impossible work. 2manydots has dealt with this many times and knows exactly what is required of good SEO Marketing and SEO strategy. Therefore, engage one of our SEO specialists in and hit the road toward the highest Google rankings today!
