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2manydots is a specialist in converting work-at-home websites. We believe that in a continuous process of measurement and improvement, we have the best chance for online success! On this page you will read about what elements a good recruitment website should contain and why it is indispensable for your business.

Regular website
  • Focus on new customers
  • Optimized for lead generation
  • Unclear role as employer
  • Loose job ads
  • Management by marketing/communications
Recruitment website
  • Focus on employer branding
  • Optimized for online recruitment
  • Clear added value as an employer
  • Linked HR system (ATS).
  • Management by human resources/P&O

What is a work-at-home website?

If you have multiple jobs to fill then a regular website often won’t get you there. A work-at-home site, unlike a corporate website, is focused on finding and enticing new colleagues. Whereas commercial websites focus on lead generation with the customer journey, the recruitment website focuses 100% on attracting future colleagues. A separate work-by website is specifically for job seekers. Job openings, employer awareness, showcasing company culture and highlighting benefits helps online recruitment. This results in more applicants, new colleagues and long-term employable staff.

recruitment website
op maat

Always a custom WordPress website

Whether you use an ATS system or not, having work-at-home websites created is a good idea in many cases. You really create a signboard for your HR department that they can always fall back on and go even deeper into what your company stands for and where you want to go. With years of experience in creating sleek and informative work-at-home websites, we know exactly what a work-at-home site needs to meet. Our WordPress websites are always customized and made custom.

Different than different

The benefits of having a work-at-home site created

Is it really necessary to build a work-at-home site if you already have a good corporate website? A work-at-home website really focuses on the potential applicants so it does add value to your company.

Room for experience

Room for experience

Potential employees like to know where they will end up. Does the company align with the principles they stand for? With a recruitment website, you can answer this question by creating a piece of the experience. Consider storytelling and transparency. For example, tell what journey the company has been on so far or have an experienced employee speak. This will give you a real inside look and strike a big blow in the area of employer branding. Show that you are an attractive employer!

In addition, you have the space for some more domestic announcements. For example, what are the career opportunities? Is there a corporate culture? What is the application process like? What are the terms of employment? Tell as much as you can!

Find the right candidate faster

Find the right candidate faster

A work-at-home site allows the HR department, if desired, to manage the website independently. Your HR department is in direct contact with potential employees which allows for shorter lines of communication and an accelerated application process. By having a comprehensive work-by website with various categorized job openings, the chances of relevant applicants and suitable candidates increases significantly.

Integration with your ATS system

Integration with your ATS system

Many applications can lead to a lot of administrative work. To take this work off the hands of your HR department, you can integrate various links to ATS systems. With these links, all information from job applications is sent directly to your HR software, without any human intervention. Vice versa, the same is true. When an HR employee creates a job posting in the HR software, the job posting is immediately posted to the work-at site via the link. This saves time and prevents errors. In addition, you no longer process personal data on the site, which is better in view of privacy laws and regulations. Some examples of links to ATS systems are shown below.

Here's what to expect at 2manydots

Are you an SME looking to increase its online footprint? Or an international organization that requires international recruitment? With us, personal attention and customized solutions are key. Therefore, we consider the following points:

1 2 3 4 5 6

Design

A work-at-home site should be completely tailored to your corporate identity and target audiences. Therefore, always stick to the chosen house style. You create this fastest with a custom design. Your work-at-home website should be unmistakably connected to the corporate website. Our web designers take this into account and will work to create one whole.

Vacancy Management

No ATS? No problem. You can also manage everything directly from WordPress. We make the application process automated and your applications arrive directly to the desired person. This takes an awful lot of work off the hands of the HR department. This allows them to refocus on recruiting new employees and other important work. We try to unburden as much as possible.

Feeds & structured data

With feeds and structured data, you automatically push jobs to job platforms, such as InGoedeBanen or Google Jobs. In many cases, these are platforms where a potential applicant looking for a new job searches for open positions. Pushing your job posting on these platforms will give you additional exposure, significantly increasing the chances of many new applicants.

AVG-proof

Privacy is gaining prominence on our wish list. Without safeguarding the privacy of job applicants, the relevant potential client is often already looking a door away. A good work-at-home website is therefore AVG-proof, including a cookie notification that you can set to your liking. That way, you can be sure you are not putting your employees’ privacy at risk.

Customization options

Your work-at-home site should stand out from competitors. After all, you want to win that “war for talent. By applying customization, you create a differentiating factor to your website. 2manydots, with its years of experience in building work-at-home sites, is flexible enough to apply all possible customization. Therefore, do not shy away from communicating all your wishes, even when you think it is impossible.

Mobile friendly

Mobile is the new normal. The increase in mobile users is still increasing every year. Job seekers also browse work-by sites and job platforms on their mobile. That’s why we make sure that every work-at-home website we create is suitable for mobile use.

We have already realized these ATS links

6 helpful tips for the best recruitment website

You now know what a work-at-home website all needs to meet and why a work-at-home site works with bringing in relevant applicants from the right target audience. Now we’ll give you some handy tips that will help your future work-at-home website meet all the applicant’s needs.

1. Focus on candidate experience

A nice work-for-hire website makes a good business card, but talents need to find your work-for-hire website. So make sure your prospective applicants’ customer journey is optimal. By taking into account the UX and UI of your website, among other things, you will share the ideal user experience with your website visitors

2. Secure personal data of job applicants

The AVG law (Dutch GDPR law) requires companies and organizations to handle personal data with care. Let applicants’ resumes just now be full of this data. We ensure proper processing in line with the AVG.

3. Space for open application

On your website, also give attention to the candidates for whom you do not currently have a suitable vacancy. Make sure it is possible to send an open application as well. Who knows, maybe your desires will fit together seamlessly after all, and you’ll snare a new talent.

4. Labor market marketing

Promote and optimize your work-at-home website just like the colleagues in marketing. Marketing such as search engine optimization, online advertising and content optimization are among the possibilities.

5. Write in an active form

Because of the wide range of job offers, job seekers prefer to get “to the point” as quickly as possible. Therefore, don’t bore your future employees with endless texts. Write in active form so that your (job) texts read away nice and fast.

6. To measure is to know

Where do your applicants come from? What information do they click on? And while filling out your application form, where do they fall off? You can find out a lot of information from the users of your website. To measure is to know. Use these insights to further improve your website and measure your conversions (applications).

350+ Customers

Some examples of our work

From corporations to foundations and government agencies, online recruitment is of interest to every employer. Curious about what we’ve done before? Read our success stories!

Download our Recruitment checklist on Employer branding

Want to know all about recruitment, becoming a strong employer brand and what information to put on your work-at-home site? Then download our Recruitment checklist on Employer branding and keep your approach next to it. No doubt things will come up that you haven’t considered but are very important.

Employer branding is more than job posting.
Edwin van der Maas
Managing Director,2manydots

How can we help you?

Your organization has recruitment challenges. Can your current work-by website handle it? In what ways are competitors outsmarting you? We like to show you what it takes to have a good recruitment website.

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