Having a professional WordPress website created
Written by Finn Ruijter, 22 December 2020

What does a new WordPress website cost? Compare quotes

You want to have a new, professional website built. That involves a lot of tough choices. Think about what is important in the new website, what look it should have and what the budget is. In addition, you need to look for a partner that fits within the list of requirements. Website costs can vary greatly due to the complexity of the project. Ultimately, an investment should pay off in a functioning, converting website. In this blog, therefore, we give tips on how best to compare different quotes so that you don’t have any financial surprises.

Having a new website built is a big investment. You want a website that the organization can use for years and grow with its ambitions. In addition, transparency in such a large project is important. That’s why you don’t go with the first best partner: it’s helpful to compare quotes. But how to do that? The first step is to get clear on what you want in a new website.

Standard versus customization

A Web site can be made as elaborate and complex as needed. It just depends on what you as an organization are looking for. For small businesses, a standard (WordPress) theme might be enough. But (medium) sized companies and organizations, for whom the Internet plays an important role directly or indirectly, are often better off with a customized solution. With customization, for example, we tailor the design and layout to the target audience. This has positive implications for conversion rates. Various customized solutions then provide, for example, increased sales or more job applicants.

If you want a quality and secure website, you need a team of strategists, designers and developers. The choice of partner is important in this. Customization ensures a site that does exactly what you want, looks the way you want, is fast and meets strict requirements. For example, all kinds of custom links can be made. But we can also completely comply with the standards of the General Data Protection Regulation (AVG) in a custom design.

Website costs depend on requirements

So when you want a new custom (WordPress) website built, the price depends entirely on your wish list. As discussed earlier, there is a big difference in price and quality between standard and custom websites. Website costs increase as the project becomes more complex. In addition, a quote can vary greatly from one company to another. We approach the pricing structure of a custom website through three components.

1. Design

An important part of the price structure is the website design. The more elaborate and complex the website, the more different templates are needed. This means that the price will be higher when we develop and use more templates. Each template has its own purpose and design. Feedback rounds and discussions are additionally required in the design phase to achieve the best result. In summary, the number of templates required is essential to the pricing structure.

2. User Experience (UX).

This is an essential part of the web design process. In UX design, we consider the expectations and desires of users. So you need to know who the target audience is. Thus, the new website must contain the right information that the target audience is looking for. In addition, you want users to perform specific actions on the site. UX design aims to merge the emotions and actions of website visitors with the functionalities of the website. If you plan to opt for mobile first web design, then higher costs should be considered. In fact, such a design requires more work and thus time, more rounds of feedback and additional testing.

3. Development

The functionalities that the website must include affect the pricing structure. Many of these features are available by default within WordPress. However, if you need to use a lot of plug-ins to make the entire website work, it makes more sense to choose custom functionality. In fact, stacking plug-ins creates errors in the website. You must therefore strike the right balance between developing the website faster (using standard available functionalities) and custom solutions. Consider what features are necessary or important to you. For example, if you need a specific software system such as Recruitee or Salesforce, then customization is worth considering. Get advice on how far a standard solution will suffice and have it included in the quote.

Compare quotes

Once the wish list begins to take shape, you can start talking to potential partners to come up with an offer. You are going to find that the bids of the agencies differ from each other. Therefore, it is difficult to compare them. So it is important to consider not only what is important in a website, but also in a partner. Some tips for comparing quotes:

1. Discuss offers with other providers

Discuss the offers you have received with the other providers. Be transparent and have the provider explain why the offer is different from the others. This will give you clarity and allow for better trade-offs.

2. Choose the partner that fits the company and its ambitions

Find an Internet marketing agency that fits the company and its ambitions. An agency’s hourly rate often says little. If you want a website built on a best afterthought basis, then it makes sense that hourly rates are important. However, in practice, most work with a quote and fixed price for the complete project. Therefore, base the choice of the right partner on expertise and click. Does the company have enough clout and time to grow your organization? Focus on company knowledge and service. Price does not always tell everything.

3. Write a website briefing

We understand that sometimes you can’t see the forest for the trees. Therefore, it is good to structure all thoughts. Write down everything you think is important. You do this by writing a website brief. A briefing is a document that a client prepares to provide an Internet agency with appropriate context and input. It contains information about the client’s organization, how this project came about, the client’s objectives, the available budget and the agency’s ideal requirements. It allows the contractor to step into the client’s shoes and actively contribute ideas. This provides a more realistic picture of website costs. Download a free website briefing template here.

Website costs: the tax authorities help pay

A new website costs money, but we prefer to look at what it brings in return. It is an investment that should actually make you money down the line. Fortunately, the Internal Revenue Service agrees with us. Therefore, you may be eligible for a 28% investment deduction that you offset on your annual income tax return.

So you pay less tax thanks to your new website. The higher the investment, the greater your tax benefit. So it’s worth figuring this out and, for example, planning the new website at a time of high(er) income. Your accountant can tell you more about this.