Having a professional WordPress website created
Written by Finn Ruijter, 13 May 2020

Creating WordPress-HubSpot link (API or plugin) is how you do it:

HubSpot is a CRM that helps you manage marketing, sales and after-sales. This complete package has become indispensable for many organizations. With a Hubspot link, you get even more out of your WordPress website.

Why integrate HubSpot with WordPress?

HubSpot helps you apply inbound marketing, get lead generation going and optimize your conversion rates. And WordPress is the world’s most versatile CMS, now running about 35% of websites on the Internet. Tying the two together guarantees a powerful combination that will allow you to lay the foundation for online success.

HubSpot’s API allows you to create a custom link to WordPress. Because you are not dependent on standard WordPress plugins with their limitations, you can combine every imaginable trigger and action. With this integration, user data can be sent from the site to HubSpot, as well as from HubSpot to your WordPress site.

HubSpot/WordPress connection in practice

Because of your inbound marketing efforts, a potential customer lands on your WordPress website. He finds your blog posts useful and informative, and decides to download a white paper. Thanks to the link, this lead shows up in HubSpot and becomes a subscriber to your newsletter, which you create in WordPress.

In one of your newsletters, you offer a bonus: a test that allows clients to see the extent to which their business is ready for your help. In exchange for his phone number, he gets the test result in his inbox. Once this person completes the test, HubSpot marks them as a Sales Qualified Lead. That means the sales department can call him now.

During use of the service, a customer question arises. Through the service section of your website, he fills out a form. This creates a ticket in HubSpot that your customer service team picks up immediately. The result? A satisfied customer who recommends your organization to colleagues and industry peers.

Do Hubspot linking yourself or outsource?

The HubSpot API allows developers to create a custom link to WordPress, for example. If you have those techies in house, it’s only a matter of time before you have that custom HubSpot/WordPress connection. But if you don’t have such developers, we at 2manydots are happy to help.

Why choose 2manydots?

Creating a custom link between WordPress and HubSpot requires a party that translates your needs and requirements into technology. An agency that asks questions, presents scenarios and devises solutions for them. A company that knows not only WordPress, but also HubSpot inside and out.

2manydots is one such party. We are one of the top 3 WordPress agencies in the Netherlands. With a large and experienced team of developers, we regularly build custom links. And being HubSpot users ourselves, we can empathize with your situation.

Also nice: because of our work with large organizations, we are familiar with the General Data Protection Regulation. In all our work, the security of your website and the privacy of your users are prioritized.

About HubSpot

Being successful online is far from easy in the 1920s. All kinds of tactics that worked in the past, whether search engine optimization or sales tricks, are ineffective today. Your customers have many options and don’t believe everything they read and see online. Consumers are more likely to buy after a friend or family has had a positive experience with a product or service.

But how do you generate that word of mouth? This is as simple as it is complicated: by providing a positive user experience. HubSpot is a complete marketing platform that helps you bring in and retain customers via the Attract, Engage, Delight flywheel. HubSpot, like 2manydots, is a firm believer in content marketing: creating and sharing information that helps your target audience. HubSpot also offers useful tools for managing social media channels and online advertising campaigns.

But HubSpot is more than that. Sales Hub helps you sell in a more personalized way, more efficiently. And with Service Hub, you provide the best after-sales service so that your customers become true evangelists. HubSpot ties all these tools together with a CRM where you have a clear view of the customer journey. So for more and more companies, HubSpot has become an indispensable package.

Wondering what other links there are for WordPress? Check out the overview of WordPress links.

Need a clutch?

As a technical WordPress club, we are not afraid of a challenge. We are happy to look with you at enabling linking in your website.

Call to action photo by gwen