A professional upgrade for HIP

Modern, hip and
user-friendly

A professional upgrade for HIP

Custommade education and guidance

Project Corporate website & Resultsmatter®.

Opdrachtgever HIP

Sector Education

HIP stands for customized education, personal guidance and talent development. Here children discover how learning can be fun again, with guidance that is fully tailored to their talents. From primary and secondary education to homework help, tutoring, training and counseling, HIP offers a learning environment where every student can grow with effective and personalized teaching methods.

More users 94%

Question

HIP has experienced significant growth in recent years. More locations, a wider range of offerings, and greater reach. The website had to scale with it, but as a result became cluttered and textually overwhelming. The result? A busy website where information was hard to find.

2manydots was tasked with making the website modern, uncluttered and user-friendly again. The look had to match the current corporate identity, with a logical structure and a CMS that is easy for HIP’s marketing staff to manage.

Challenge

HIP is more than just education. In addition to private education, HIP also offers various guidance programs. The website therefore had to have a clear split between the two services, without the whole losing its unity. In addition, user-friendliness was priority number one. The customer journey had to be improved so that visitors could quickly find the right information. Less text, more thematic layout and a shift from static to dynamic.

HIP’s modern and unique way of working within education had to remain visible, both in design and textually. But at the same time, tranquility was the key word for the desired new look.

Solution

With a focus on fast and intuitive navigation, we completely redesigned the website. From the homepage, you immediately choose the direction that suits your question: education or counseling.

What else have we addressed? A clear mega menu makes navigation easier, with fewer clicks and instantly more relevant information. An updated location overview with an intuitive search function, where visitors can quickly see where the nearest HIP location is. Last but not least, calmness and structure has been implemented by adding less text and more visual elements, making the website pleasant to navigate and not feel overwhelming.

Approach and result

The new website had to not only clearly present HIP’s services, but also be conversion-oriented. Therefore, we added clear CTAs and an accessible registration form. We also developed custom sections in collaboration with our SEO specialists, so that HIP not only scores better in terms of content but also technically in search engines. With this thoughtful approach, HIP now has a future-proof website that supports growth, communicates clearly and points both parents and students directly in the right direction.

But it doesn’t stop there. After launching the website, we started the Resultsmatter-trajectory. With the Resultsmatter trajectory, we continuously improve HIP’s online visibility, working on growth in monthly sprints.