AMBER Alert Europe is a foundation that takes a stand for missing or abducted children. This important European foundation aims to create a safe environment for children. Through alerts they inform entire populations about missing children. AMBER Alert Europe was looking for a partner to build a completely new website. In this search, the foundation found 2manydots. We are now a proud partner of this important foundation.
AMBER Alert Europe takes a stand for missing children
Question
We set to work on AMBER Alert Europe's website. To make the website recognizable and user-friendly, we tackled the entire branding around the website. We also asked AMBER Alert Europe whether alerts could be shown immediately on the website to support the search for missing children.
Challenge
In 2008, in collaboration between Netpresenter B.V. (activities later acquired by the AMBER Alert Europe Foundation), the Public Prosecution Service and the Police Netherlands, the AMBER Alert as a missing-child alert was launched in the Netherlands. With a reach of more than 12 million Dutch people, the AMBER Alert quickly became a household name. At the end of 2021, the AMBER Alert Europe Foundation transferred the AMBER Alert to the Dutch Police. However, AMBER Alert Europe remains strongly committed to missing children. A clear and user-friendly website was needed to continue this effort.
Solution
AMBER Alert Europe is ultimately about the alerts of missing children. We have built a link for this purpose that enables alerts in the event of a child's disappearance to be displayed immediately on the website. These alerts contain detailed descriptions of the missing children, which should contribute to finding them. In addition, our designer made the chosen corporate identity stand out, making the website very clear.
Approach
Before our designer started work on the website design, the strategy of the target group and various objectives were carefully defined in consultation with AMBER Alert Europe. Based on these choices, 2manydots drew up a wireframe in order to achieve a suitable result together with the client. Once we had agreed on the style, the wireframe was visualised as a fully-fledged design, which was then implemented by our developers.