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Three years ago, we started a collaboration to increase Opcharge’ s online visibility.
This startup had an innovative solution and wanted to conquer the market, but had no website to reach its target audience.
We created a simple but effective website to get the brand off the ground.
The website is up, but then?
We were looking for more online visibility for a start-up company.
After all, how can you install charging stations if no one knows you exist?
The challenge was to make the brand visible and build trust with potential customers and investors.
We started with Resultsmatter and went to work with SEO for online visibility.
Investors and others saw Opcharge’s potential, but after 3 years, the old branding no longer sufficed.
Opcharge was growing like crazy.
So we created a completely new website with fresh branding, giving the brand a professional character and ready for the next phase of growth.
Opcharge set to work repositioning the brand, we supported them in the online area.
We organized a photo shoot with a professional photographer and drew up a shot list to ensure that the imagery perfectly matched the website and other communications.
To maintain our SEO results, we developed a comprehensive migration plan so that the accumulated results would not be lost. The result? A sleek, up-to-date website that perfectly reflects Opcharge’s professional image, without losing SEO values and accumulated online visibility.
The results of the Resultsmatter® program speak for themselves. As a result of the Resultsmatter® process, no less than 24 top 3 positions were achieved.
But that’s not all, because we also managed to place 122 search terms in the top ten Google rankings!
Visibility has increased, visitor numbers have risen and conversions have increased, allowing Opcharge to take a major professionalism leap.
Opcharge’s all-important keyword has improved significantly in search results.
‘Charging station requests’ has reached the second spot from position #100+.
A good result, especially considering the increasing competition in this industry.
Although we optimized this page some time ago, it still remains in the top positions. SEO is a long-term strategy: once you achieve a good position, you don’t lose it quickly.
Investing in your digital real estate, we call it.