SMC is the Sports Medical Center in Tilburg. SMC provides care by employing caregivers with different areas of expertise, in order to answer the patient's question. In January 2022, SMC started using the resultsmatter® Lite package to optimize the website in different areas.
The medical specialist in exercise care
Challenge
SMC was looking for an extension for the marketing team and thus ended up with 2manydots. In cooperation with 2manydots, several issues were tackled that had to lead to optimization of SMC's website. Despite the large amount of competition, the challenge lay in the online findability of SMC.
Question
By choosing the resultsmatter® Lite package, SMC received support from the specialists at 2manydots on various issues. SMC wanted to be found better on Google using different search terms and the data collection needed to be sharpened. We set to work on this and our specialists in various fields provided SMC with advice.
Solution
2manydots conducted a preliminary study for SMC. Several recommendations came out of this. First of all, the advice was to bundle the different domain names that SMC used into one. This makes SMC easier to find online. 2manydots also researched various keywords that are relevant to SMC. SMC's SEO specialist started working on this and it yielded good results. To make the data collection more insightful, 2manydots has set up different goals for Google Analytics. With this implementation, SMC can accurately track which leads are coming in.
Results
SMC has since followed up and implemented the various recommendations. The results are already showing. SMC is for the first time found on the first page of Google on the keyword 'Fysiotherapie Tilburg'. This keyword has a high search volume, which causes the number of visitors of the website to increase rapidly. In addition, various treatments are already ranked on the first position in the search results.
"I am glad we took the step to invest in our website. We are finally on the first page of Google!"
