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Written by Finn Ruijter, 22 October 2020

Employer branding: make your company irresistible

How do you attract the best talent? How do you retain them in your business? Through employer branding, you make your organization irresistible to candidates and employees.

Employer branding is a branch of marketing that makes an organization attractive. Not for everyone in the field, but for ideal candidates. By attracting only these people, you make the recruitment process a lot easier.

An added benefit: employer branding makes your current employees apethetic to work for you. Your staff is essential to the success of the organization. It is therefore important to pay extra attention to the recruitment and selection of personnel. This increases the likelihood that you will then retain your staff longer.

How do you attract talent?

  • Make sure your current staff is engaged. When staff enjoy working for you, they are more motivated to convey this to the outside world. This is how you encourage both offline and online visibility. For example, word of mouth and visibility through staff on social media says a lot about the company to outsiders. Curiosity can thus be aroused in potential employees.
  • It is important to communicate your organization’s vision and goals online. This shows what you stand for as a company and where you want to grow in the future. If potential employees agree with this vision, they are more likely to want to work for you and grow with you in the future.
  • Set up a “Working At” website. This is where you can post all job openings and potential employees can go for all their questions. For example, on this website you give them an inside look at the company, explain the corporate culture and tell them why you are the best employer for them.

Outsource employer branding

Of course, you can apply employer branding yourself; for example, we have a ready-made recruitment checklist for it. But even then you spend a lot of time on it. Time better spent in the selection process, while leaving the employer branding to an experienced Internet marketing agency. An agency like 2manydots.

2manydots is your partner in the entire online recruitment process. Together we optimize your employer brand, then go public with your unique story. This of course includes a works by-site, but we also ensure a smooth candidate journey, maximum reach and an effective advertising campaign. The result? A constant stream of suitable candidates who are fans of your company from the start.

We are here to help you. Want to learn more about online marketing? Check out our knowledge center.