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On Dec. 14, 2020, Hotjar is removing the Funnels and Forms components from the tool. Hotjar is an online tool with several options for analyzing your website. The tool helps you collect qualitative data, in a visual way. The new set of tools in Hotjar should start to give a better picture of how your visitors experience the website and how the user experience can actually be improved. Read all about the Hotjar update here.
Hotjar currently consists of the following tools: Heatmaps, Recordings, Funnels, Forms, Surveys and Incoming Feedback. We briefly explain each tool:
Hotjar is removing the funnel and form tool to offer a better set of tools for analyzing user experience in the future. In announcing the update, they indicate that the focus is being shifted from page views to sessions. A session is defined by Google Analytics as a period of time during which a user is active on your website or application. Thus, a session can consist of multiple page views. As a result, Hotjar is going to provide information about a user’s entire visit, rather than information about one specific page within the website.
By making this adjustment, it is possible to gather continuous insights from Hotjar instead of only seeing snapshots back.
Hotjar recommends linking to Google Analytics. According to Hotjar, it is important to use a detailed analytics tool, which can complement the behavioral insights from Hotjar. For example, in Hotjar, you focus on pages that generate a lot of traffic in Google Analytics. Also, Google Analytics has a funnel tool.
Many people are already familiar with heatmaps and recordings in Hotjar. In the new version, Incoming Feedback becomes more important to use, according to Hotjar. In fact, this tool also helps to understand why users of your website or application drop out at a certain point. You do this by asking for direct feedback. Users very easily indicate what they like and don’t like, and make suggestions or report bugs. This practical information is an important addition to the sometimes abstract statistics in Google Analytics.
By combining Hotjar with an analytics tool, you are going to create more insights into the user experience of your visitors. Want to learn more about how to improve your web design? Read more here.