Having a professional WordPress website created
Written by Finn Ruijter, 22 February 2022

The first step to more organic traffic

More visitors is what we all want as site owners. And money can buy almost anything. With a well-designed ad campaign, you tap into new markets and score leads. But if you’re looking for a sustainable solution to increase organic traffic, you can’t ignore search engine optimization (SEO). How does it work and what do you all need to pay attention to? 2manydots now offers you a ready-made checklist that will get your SEO right.

How to influence your rankings yourself

No one outside Google knows for sure, and even in the corridors of the search giant people are secretive about it: the exact factors Google ranks websites on. So SEO experts, such as Brian Dean, can only guess at this. In his list of 200 ranking factors, you come across open doors like domain age and quality of outbound links, but also unexpected or even controversial factors like over-optimization and the number of errors in HTML code.

Even if this is guesswork, we can see that the on-site factors are the most important to Google. In other words, you can largely influence your ranking yourself. And thus, indirectly, the number of organic visitors, leads or customers you get. But how do you do that, that on-site optimization?

Content is king

How to optimize a website for more organic visitors is no secret. For years, we have known that to do this, you have to cultivate a status of authority. And you do that by posting in-depth, informative content. If you do that consistently, your site becomes a veritable knowledge base for your target audience, and that rewards Google with higher rankings.

Even though Google -aided by artificial intelligence (AI)- is getting smarter, we can still give the search engine a hand. In fact, it seems like SEO professionals have more work than ever.

Download the SEO checklist for more organic traffic

If search engine optimization is part of your job responsibilities, we have something for you. Our checklist makes writing SEO content much easier. He provides you with the tools to structure your page texts and blog posts optimally. By finishing the list from top to bottom, you can be sure that no detail escapes you. And every little bit helps.

This free SEO checklist focuses on content. It lends itself well not only to new pieces you write, but also to existing content on your site. By optimizing previous texts, you can sometimes make surprising jumps in search results. Take advantage of your visit and download this SEO checklist now.

Resultsmatter approach.

Then all you have to do is figure out exactly what to write about. And we are happy to help you with that. By taking the unique Resultsmatter course with us, you’ll find out exactly what your target audience is looking for. From our keyword research roll the terms that are most searched for and have the least competition.

Resultsmatter, by the way, is about more than just content. By constantly measuring and testing, we see what works better and can make those improvements. Then it could be about the graphic design on a particular page, the use of color and the navigational structure, for example. We have a wide range of tools that allow us to discover what your visitors want and expect. This is how we work step by step toward getting more visitors to your website.