Having a professional WordPress website created
Written by Finn Ruijter, 26 May 2020

Online marketing for hospitality sells

According to 80% of business owners in the hospitality and hospitality industry, investing in online presence and marketing increases sales and boosts business. You create a healthy competition among competitors and encourage creativity in website and online marketing. Don’t get left behind and make your website your best seller, with online marketing for hospitality.

Offer a web design experience

Content marketing is considered one of the most important aspects of digital marketing. Especially in the hospitality industry, the right atmosphere creates more sales. Our client Blycolin does not simply supply textiles for hotels, but sells an experience of luxury. Our client Vendor does not just provide sanitary facilities, but a fresh and hygienic environment where guests feel comfortable. Convey this feeling with appropriate design, appealing text, videos and images. Read Vendor’s complete success story here.

Online marketing hospitality

This is how you create inspiring visual content that your buyers are waiting for:

  • Hire a professional photographer for a good bank of images.
  • Ask your clients for their opinions. What do they expect from you? This gives you a picture of a good message.
  • Respond to industry trends.
  • Go to events such as the Horecava to get inspiration. Also for your online expressions.

A host is social

As a hospitality supplier, you work in a social environment. Therefore, make sure you are also active on social media. 88% of business owners in the hospitality and hospitality industry say they are influenced by social media posts. It creates interaction between you and your (potential) clients. Social media also increases your company’s visibility, customer engagement, word of mouth and positive sentiment around your brand.

Take advantage of social media

  • Make a plan. What do you want to communicate to hospitality operators, hotels and other buyers? What is the purpose of this communication? What is the competition engaged in and how can you differentiate?
  • Create an agenda. By creating great posts and standard series, you stay ahead of the times and are visible online even during busy times. In addition, you can analyze at what times your posts score best. A useful fact when you deliver to an industry that never works from 9 to 5.
Online marketing hospitality

Keep the website up to date

When you lead visitors to the website, you want to entice them there. A responsive website serves the visitor best and keeps you up to date yourself with ease. A custom WordPress website can be the solution for this. 2manydots works for Blycolin, Vendor (CWS) and Bonheur Hospitality Group, among others.

For them, we also realize monthly development. This keeps the website up-to-date and in tune with the target audience.

Are you working in the hospitality industry? Do you supply entrepreneurs in this industry on a daily basis? We create a compelling website for your visitors. Contact us without obligation and find out what we can do for you.