What is technical SEO?
Technical SEO is improving the technical side of your website in order to achieve a higher ranking in the organic search results of Google. During technical SEO there is less focus on the insertion of certain keywords within a web text. However, various technical elements within a website are improved, for example:
- Making a website faster
- Clearly outline and implement the structure of a website
- Making the website understandable to search engines
- Making the website more user-friendly
- Countering Duplicate Content
- Website security
Why is optimizing your website so important?
Website findability depends on a number of SEO (search engine optimization) pillars, namely: technology, content, authority and ease of use
The website must be made as friendly as possible for Google to include it in search results. By doing a technical SEO scan, we can remove all barriers for Google's search engine crawler.
Basically, technical SEO is the starting point of any SEO project. Technical problems such as long loading times or unnecessary dead links are punished by Google. It is therefore just as important as good content. The website can contain as much good content as possible, if Google can not retrieve it according to the guidelines, the website will not be found.
Would you like to receive a technical scan of your website?
In the research phase of our resultsmatter® process, we conduct a technical scan. A technical SEO audit contains a complete overview of concrete action points. If desired, we start working immediately so that your website can be found by search engines again. Curious how your website scores on technology? Please contact us, we are happy to help.
Our working method
2manydots has made technical SEO one of its specialties. We are happy to explain the steps of our resultsmatter® process that we take to optimize the technical aspects of your website.
Step 1: a complete scan of your website
During the first step of the resultsmatter® process, the experts from our team will make a complete scan of your website. A 0 measurement is performed to see where your website stands. That includes a technical seo audit. From there, points of improvement are sought and clearly mapped out. By using data analysis and quick scans, you will have a clear picture of where you are now with your website and where you want to go in the end.
Step 2: Performing technical SEO optimizations
When the areas for improvement have been clearly mapped out with the technical seo analysis, we move on to action. With our years of experience, we know how to prescribe the remedy for your technical problems. We will then implement these optimizations within your systems.
Step 3: Supplement the SEO path with additional modules
The resultsmatter® process includes much more than just technical SEO optimization. Think of copywriting or keyword research. We create content for your website with relevant keywords so that your website will be found high up in the Google rankings.
Step 4: A final analysis
When all our technical SEO analysis is completed and the points for improvement have been implemented, we naturally do a final check. The resultsmatter® process guarantees results and we map these out neatly. This way, you as our client are informed of the improvements within your website.
Get started with our SEO checklist
Want to get started with the content optimization of your website yourself? Download our SEO content checklist. For technical SEO, because of the complexity, it is advisable to use a professional agency. 2manydots is of course interested in all your technical SEO optimizations.
SEO technique: what does it cover?
SEO technique is very important for the findability of your website. It includes many ranking factors and for this we have created a technical SEO checklist. The most important ranking factors from the technical SEO checklist that are indispensable for your technical SEO are highlighted below.
Duplicate content can get in the way of your technical SEO in a big way. Duplicate content is an English term for double content. When you use the same texts on different web pages on your website, this is called duplicate content. Copying texts from other websites is not only punishable, but also not good for your technical SEO. Duplicate content can be found next to web texts also in page titles and meta descriptions.
Duplicate content can also be noticed by Google when you have too few words on your web pages. The words in the footer, which is probably the same on every page, is also counted as duplicate content by the search engines. So we recommend at least 400 words per page. This way you can be sure that you have unique content and there is no duplicate content. So this problem is already tackled! For more information about duplicate content you can read this blog.
Nothing is more annoying than a slow website. Your users should be able to navigate through your website effortlessly towards the information they are looking for. In addition, the loading speed of your website has a lot of influence on the technical SEO. Google's crawlers notice a slow loading speed right away and make a note of it. It is also possible that you do not notice the speed of your website but that Google's crawlers do not find it optimal enough. As a result, this part is often overlooked. So always make sure the loading speed of your website is optimal. Curious about the speed of your website? Check it out with this tool!
Don't know how to influence the loading speed of your website in a positive way? 2manydots has already realized this for many website and would be happy to do this for you as well.
Do you use different languages on your website? Then use a different URL for each language you display on your website. Different URLs are good for your technical SEO and that is what this page is all about.
Because you have so many different URLs, a good internal link structure is very important. Your website pages need to be connected via internal links. Do you write a blog on a regular basis? Or do you regularly set up landing pages? Then make sure you take internal links into account when writing your content. Look everywhere for openings to link to another page on your website.
Do you want to move your domain name? Then don't forget to migrate your content. If you do not migrate your content, every page will have to be re-indexed. Any SEO score you have built up so far will be lost. You will also lose speed and link value.
Also, always keep redirecting without moving your content. When you only change a url, make sure it is redirected immediately. Also avoid redirect chains. This means that url A links to url B and B links to C. This way you lose speed and link value. Actually you want A to link directly to C.
The user experience within your website should of course be optimal for your visitors. The different pillars already mentioned obviously contribute to an improved page experience, but don't forget to create a mobile-friendly website for your visitors. A large proportion of internet users now visit websites via mobile.
Many organizations and companies use different languages on their websites. Web pages can be completely copied in another language but Google will notice this as duplicate content. By adding a so-called hreflang tag to your pages you prevent duplicate content. You let Google know that there is no question of copying your content.
You would almost forget but the images on your website also contribute to technical SEO.
Https stands for Hyper Text Transfer Protocol Secure and works with an SSL security certificate. The certificate encrypts the communication between the website and the visitor. All the data on your website is then processed securely, so that cybercriminals can miss out. In addition, this certificate is indispensable for maintaining the SEO score.
Crawling and indexing
How exactly does indexing pages work? Crawlers, also known as Spiders, scour the entire Internet looking for web pages to index the content on those pages. Once the robots land on your website, they follow various links within your web pages. A good internal link structure is very important for these crawlers. So keep that in mind when building your website.
Robots.txt: indispensable for your SEO
Don't forget to optimize the Robots.txt file. This helps Google's crawlers to better evaluate your website. This may sound like higher math but this method is relatively easy to apply to your website. Robots.txt is a text file that can tell crawlers which web pages they should and should not index. After all, you also have web pages on your website that do not need to be found on Google. The web pages where you sell products and services or the home page of a website should be indexed. You can give the crawlers all that in detail via the text file Robots.txt. You can use this file to tell search engines not to show a page in the search results.
It is also wise to create an xml sitemap for your website. With this xml sitemap you create a concept of your website that crawlers can use to index your website. In this xml sitemap you place all the pages that have priority when it comes to a high position in the Google rankings.
Our resultsmatter team is ready for you
Do you also want an optimal website that can be found by search engines or are you simply curious about our entire resultsmatter® process explained? Here you can read all about it.