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technical SEO
Technical SEO is improving the technical side of your website to achieve a higher ranking in Google’s organic search results. So during technical SEO, there is less focus on fitting certain search terms within a web text. However, various technical elements within a website are improved, think of:
Website findability depends on a number of SEO (search engine optimization) pillars, namely: technology, content, authority and ease of use. The website must be made as friendly as possible for Google to include it in search results. By creating a technical SEO scan, we can remove all barriers to Google’s search engine crawler. Basically, technical SEO is the starting point of any SEO project. Technical problems such as long load times or unnecessarily dead links penalize Google. So it is just as important as good content. The website can have so much good content, if Google cannot retrieve it according to the guidelines, the website will not be findable either.
In the research phase of our Resultsmatter® process, we conduct a technical scan. A technical SEO audit includes a complete list of concrete action items. If desired, we will get right to work so your website can be found again by search engines. Wondering how your website scores on technology? Please contact us, we are happy to help.
2manydots has made technical SEO one of its specialties. We are happy to explain the steps of our Resultsmatter® process we take to optimize the technical aspects of your website.
During the first step of the Resultsmatter® process, the experts on our team perform a complete scan of your website. A 0 measurement is performed to see where your website stands. That includes technical seo audit. From there, areas for improvement are sought and clearly identified. By using data analysis and quick scans, you will have a clear picture of where you are now with your website and where you ultimately want to go.
Once the areas for improvement are clearly identified with the technical seo analysis, we move on to action. With our years of experience, we know how to prescribe the medicine for your technical problems. We will then implement these optimizations within your systems.
The Resultsmatter® process involves much more than just technical SEO optimization. Consider copywriting or keyword research. We create content for your website with relevant keywords that will get your website found high on Google’s rankings.
When all our technical SEO analysis has been completed and the areas for improvement have been implemented, we obviously do a final check. This is because the Resultsmatter® process guarantees results, which we map out neatly. This way, as the client, you are aware of the improvements within your website.
Want to get started with content optimization of your website yourself? Then download our SEO content checklist. For technical SEO, it is advisable to hire a professional agency because of its complexity. 2manydots obviously welcomes all your technical SEO optimizations.
SEO technique is very important for the findability of your website. It includes many ranking factors and for this we have created a technical SEO checklist. The most important ranking factors from the technical SEO checklist that are indispensable for your technical SEO are highlighted below.
How exactly does page indexing work? Crawlers, also known as Spiders, scour the entire Internet looking for Web pages to index the content on those pages. Once the robots land on your Web site, they follow various links within your Web pages. A good internal link structure is very important to these crawlers. So keep that in mind when building your website.
Don’t forget to optimize the Robots.txt file. This helps Google’s crawlers better evaluate your website. This may sound like higher math, but this method is relatively easy to apply to your Web site. Robots.txt is a text file that can point out to crawlers which web pages they should and should not index. After all, you also have web pages on your website that don’t need to be found on Google. The web pages on which you sell products and services or the home page of a website do need to be indexed. You can detail all that to the crawlers via the Robots.txt text file. So you can use this file, as it were, to tell search engines not to show a page in search results. It is also wise to create an xml sitemap for your website. With this xml sitemap, you create a concept of your website that crawlers can use to index your website. In this xml sitemap, you place all the pages that have priority when it comes to ranking high in the Google rankings.
Do you also want an optimal website that can be found by search engines or are you simply curious about our entire Resultsmatter® process explained? Read all about it here.
