Having a professional WordPress website created
Written by Gijs de Rooij, 05 July 2024

What does it cost to have a website created?

What does it cost to have a website created? An important question you would like to have answered. You want to have a new, professional website built. That involves a lot of choices. Which partner is suitable to work with, what are the pitfalls and how does it work with hosting, privacy and security? And very importantly, what does such a project actually cost? With this blog, we’ll help you get started to avoid financial surprises.

The goal is to provide insight into the investment you will make. Transparency is very important in such a project. In fact, there is more to building a new WordPress website than you might think. Ultimately, this investment should start to pay off in a good, converting website. We tell you what to look out for in this process.

Team meeting around a conference table with colleagues discussing work and using laptops in a modern office setting.

Website building versus migrating

In this blog, we focus on the cost of building a new website. This is different from migrating the existing website to another partner. If you are happy with the current website, but want to switch to another Internet agency, for example, there is an option to just migrate the current website. Want to know how that works? Read all about
our approach
in website migration.

Are you unhappy with the current website, or is there no site at all? Then this blog is worth reading. When building a new website, it is important to be clear about exactly what you are looking for. For example, the purpose and target audience of the website is important to the design. In addition, in this blog we discuss the difference between standard and custom WordPress, the importance of User Experience (UX), the development phase and monthly costs. In summary, after reading this blog, you will have a good idea of all the choices to be made when having a new website built. We also take a closer look at the price structure.

Standard versus custom WordPress website

WordPress is one of the most widely used content management systems (CMS) in the world. Organizations such as Walt Disney and Unicef also use WordPress. Obviously, the needs and requirements of such a large organization are different from those of individuals and smaller companies. With WordPress, you can go in many directions. You can have a simple WordPress website created, or you can choose a professional WordPress website with specific functionalities. So you need to identify what is important in a new website. A simple website can be created with a standard theme, or through customization. A standard template can be installed and configured by almost anyone: it doesn’t really require an Internet marketing agency. Such a standard theme is cheaper than customization: you can install and customize it yourself. The problem is that this often makes it slower, more insecure and unstable. Also, using these templates is less future-proof – it may not fit your long-term vision. The look never fits the brand one hundred percent. Also, problems usually increase over time.

So all in all, the options are limited. A custom website solves that: a website in your own house style, matching your online marketing goals and completely unique. In terms of stability, management, privacy, loading speed, security and digital accessibility, customization is required to build a professional website.

Benefits of a custom website

But what is a good website anyway? Several characteristics can be distinguished. Some examples:

  • A stable website. In a professional site, few errors occur regardless of the device you use to visit the website.
  • Optimized loading speed. Load time is a factor that makes or breaks the user experience (User Experience). High speed not only provides comfort to visitors, but also has a positive impact on your search engine rankings and conversion rate.
  • Insight and control over the website. With a custom WordPress website, both the front and back end are built to your own needs and requirements. Thus, it is possible to work on the website yourself in the user-friendly backend. In addition, smart solutions in the backend can be an addition. Linking websites, tools and applications, for example, can save you a lot of time and costs.
  • Optimized security and privacy. Through customization, security and privacy can be better ensured. Not only are you having a website built, but AVG, version control, audit trails and updates need to be considered.
  • A future-proof website. The unique value of customized templates and technical solutions make the website future-proof. The website thus becomes more durable, because it lasts longer.
  • Website migration. If you do eventually need a new website, then migrating from a custom website to a new site can be done more efficiently.
  • Almost anything is possible. Because everything is custom developed, there are almost no limitations. If you opt for a custom website, then you, together with the designer and web builder, can give it a completely unique twist.

If you want a high-quality and secure website, you need a team of strategists, marketers, designers and developers. Instead of modifying an existing theme, it is possible to have a custom WordPress website built from scratch. The result is a website that does exactly what you want, looks the way you want, is fast and meets strict requirements. For example, all kinds of custom links can be made. We can also completely comply with the standards of the General Data Protection Regulation (AVG) and digital accessibility (the Web Content Accessibility Guidelines) in a custom design.

Want to have a new website created? Feel free to contact one of our specialists!

Price structure: this is how to dissect a quotation

When you want a new custom WordPress website built, the price depends entirely on your wish list. As discussed earlier, there is a price and quality difference between standard and custom WordPress. In addition, a quote can vary greatly from one company to another. We approach the pricing structure of a custom website through three components.

1. Design

An important part of the price structure is the website design. The more elaborate and complex the design, the more different templates are needed. After all, a website is your company’s online business card. This means that the price will be higher when we develop and use more templates. Each template has its own purpose and design. The level of detail may be different for each design or template. These loose templates have a long-term advantage: it makes content management and continued website development easier after going live. Therefore, look for the right balance between price and future prospects. Feedback rounds and discussions are additionally required in the design phase to achieve the best result. In summary, the number of templates required is essential to the pricing structure. After all, every template must also be built and tested. So the number of templates affects the total price quite a bit.

2. User Experience

User experience(UX) is an essential part of the web design process. In UX design, we consider the expectations and desires of users. So it is important that you know the target audience well. If you have daily contact with customers, the demographics, problems and challenges are known. But if you want to set your sights on a new market, this requires research first. Thus, the new website must contain the right information that the target audience is looking for. In addition, the intention is for users to perform specific actions on the site. They must be directed to a target conversion. UX design aims to merge the emotions and actions of website visitors with the required functionalities of your website.

Nowadays, it is indispensable to have a website suitable for mobile. That is why most websites today are developed through responsive web design. This means that the website adapts to the screen size of the device on which it is displayed. Thus, the web designer strives for an optimal user experience for each device – whether it is a phone, tablet, laptop or desktop. The design of a responsive website scales with the size of the screen. This keeps the website usable regardless of the device.

Mobile-first web design is another technique where you look at optimization not just in the testing phase, but already in the design phase. So mobile-first web design is about designing your website on a cell phone or tablet. Since these screens are a lot smaller than those of a laptop or computer, this requires a different design to properly showcase all the elements and functionalities of the website. All important information should be quickly findable, and navigation through the website should take little effort. When building a new website, it is wise to use bottom-top technology. This means you start with mobile-first web design first. In fact, this design is a compact form of the website with the most essential components. So the basis of the website. From the mobile web design, it is then easier to build out to a more complex and comprehensive desktop version.

If you are planning a mobile-first web design, then higher costs should be considered. This is because it requires more design work, more rounds of feedback, more programming hours and additional testing.

3. Development

To bring a particular design to life, we enter the development phase. The functionalities that the website must include affect the pricing structure. Many of these features are available by default within a simple WordPress website. However, if you need to use a lot of plug-ins to make the entire website work, it makes more sense to choose custom functionality. In fact, stacking plug-ins makes for a slow and, often unknowingly, insecure website. You must therefore strike the right balance between cost savings (using standard available functionalities) and customized solutions.

How do you make this choice? Consider what features are necessary or important to you. Thus, a functionality can potentially contribute a lot to achieving your marketing goal. In addition, you can see if a functionality is relatively easy to develop. If that is the case, then you can go for customization. The result is more stability and fewer security risks. For example, if a specific software system is needed such as Recruitee or Exact Online, then customization is worth considering. These features may be essential to have customized to make the website work properly.

In addition, consider whether your website needs additional digital accessibility. If this is important to you, again, there are different ways to carry it out. Get advice! Requesting a quote for a price estimate is often the wrong starting point, even if you have a limited budget.

What does it cost to have a website created?

The cost of having a website created can vary widely. They start at about a thousand euros and can go up to more than fifty thousand euros. It depends on the complexity of the website and your specific requirements. To make it a little easier for you, we’ve listed the costs clearly. This way you can see which options fit within your budget.

Prices may vary

Do you have questions about pricing? If so, please feel free to contact us!

Simple website

A “simple” website usually consists of a few basic pages such as a homepage, an about-us page and a contact page. In addition, this site often includes forms for contact or quote requests. This basic structure makes it easy for visitors to find information and connect with the company.

Average website

An average website contains several different pages, such as a blog, portfolio and services pages, in addition to the standard pages of a simple website. In addition, there are forms for contact and applications, for example. The site may also include a link to an external service, such as a newsletter or CRM system, for additional functionality.

Complex website

A complex website includes more pages than a simple or average website and may include various animations for a better user experience. In addition, this type of site integrates multiple links to external services. These will be customized by the web builder.

The process: from idea to going live

The process begins with preparation, strategy and kick-off. The three pillars of design, user experience and development make up the next phase. The process is complete with a testing phase, the migration and proper project management. This often shows the professionalism of the partner as well. Choose a transparent partner who provides advice and has experience in this type of project. A fluid process for building a new WordPress website looks like this for us.

We start with a comprehensive inventory, followed by a kick-off. This meeting is all about getting acquainted, discussing goals, setting style direction and creating a plan of action. Then the project manager and designer get to work. In between, you will receive design demos and the technical demo. Thus, the website is always subject to testing, feedback and improvements. In the development phase, we then not only build the website, but also make it AVG-proof. The new website is also being tested for security and loading speed. Once everything is approved, we move on to migrating the content, to which you will receive a manual and training to get started on your own in the backend. This will allow you to build the website independently in the future and you will be able to test the new website. In some cases, the client provides content, or the Internet agency writes the content.

We also create a relocation plan for going live with the new website. This step is often skipped, resulting in plummeting positions on relevant keywords in Google. It results in far fewer visitors to your new website.

Finally, after the website goes live, we get to work on further development and optimizations. This allows us to verify that what we have developed works as we previously conceived it.

Price depends on complexity

It’s probably obvious by now: building a new website goes beyond just developing a new design. So the complete process is not completed within a week. There are many steps between the first contact moment to the live and ongoing development of the new website. Depending on the complexity, and thus the number of hours of work, it can take weeks or even months. On average, we develop a new website, from inception to go live, within 10 to 12 weeks of approval.

People sometimes shy away from a large investment. The general trend is that online is becoming more and more expensive. On the other hand, people often forget that building websites is increasingly complicated and relevant. Having a good, converting website is now more important than ever, and the number of website visitors continues to grow. Online has become part of modern business. It is therefore important to take online seriously and see it as an investment. Make the website part of your business processes and marketing strategy.

Price Indication

So to give an indication of the total cost, you need to consider the complexity of the design, user experience and development. In general, we can say that having a professional WordPress website built is possible starting from 8,000 euros. A WordPress website optimized according to specific marketing goals and containing certain functionalities costs an average of 15,000 euros. A large, complex high-quality website easily costs more than 25,000 euros. These are investments that must be recouped. For example, the new website should attract more visitors, include more conversion optimization using call to actions, a professional layout, and work better for different audiences. All of this is centered around the most important goal: online success!

We are seeing more and more opportunities for companies to do their own website work. Once the new website goes live, they will work in the backend themselves and start working on content and improvements. Internet agencies are increasingly being used as specialists for custom development, knowledge sharing, strategic advice and major website maintenance. You can influence the price structure of website development. If desired, some tasks can be performed internally. There are also a number of fixed and recurring costs.

Periodic and fixed costs

There are a number of fixed and recurring costs (monthly recurring costs) that come with a Web site. So you will continue to have these website costs after the new website goes live. We list the costs of a website:

  • Hosting fees
  • Plug-in maintenance and updates
  • Support and help desk costs (via Service Level Agreement)
  • Domain name registration
  • Actively continuing to develop the website. After all, a website is never finished.
  • License fees for the use of Google Maps and analysis software such as Hotjar and Cookiebot, among others(AVG)
  • Marketing costs for more search engine optimization (SEO), online advertising (SEA) and social media.

What is the budget?

Before you start requesting quotes, it is helpful to have an idea of the requirements, wishes and budget. Now we can imagine that it is difficult to determine your budget. Therefore, we have a rule of thumb for determining the right budget.

Consider how much value the company places on online. It often delivers more than you initially think. It not only ensures that the company is better presented. Also think about new relevant visitors who eventually form qualitative leads and from which you generate sales. Also, a new website is cost-saving because, for example, it reduces pressure on customer service. A professional website also allows employees to work more efficiently. The website is the tool for marketers and serves departments such as Sales and HR. This will also save you on sales and recruiting costs.

To achieve online success, you must also continue to optimize your website and marketing efforts. We often see the budget determined by a percentage of sales. The part you spend on the website and all marketing activities should be in proportion to get the most out of an investment. Therefore, set the marketing budget at about 8% of sales to paint a realistic picture. So this is not just about budget for the website and other online efforts – consider offline marketing like events and brochures.

Tips for comparing quotes

The next step is to engage with a potential partner to reach an offer. You will find that quotes from different agencies differ from each other. It can be difficult to compare them properly. We offer some tips:

  1. Discuss the offers you have received with the other providers. Be transparent and have the provider explain why the offer is different from others. That creates clarity and so you can make better trade-offs. Ask open-ended questions!
  2. Find an Internet marketing agency that fits the company and its ambitions. An agency’s hourly rate, in our opinion, often says very little. If you want a website built on an after-the-fact basis, then it makes sense that hourly rates are important. However, in practice, most work with a quote and fixed price for the complete project. Hourly rates are often between €80 (in Drenthe) versus €150 (in Amsterdam). Therefore, base the choice of the right partner on expertise and your “click. Does the company have enough knowledge, manpower and time to grow your business online? The hourly rate does not always tell everything.
  3. We understand that sometimes you can’t see the forest for the trees. Therefore, it is good to structure thoughts. Write down what you think is important when building the new website. You do this by writing a website brief. A briefing is a document that a client prepares, to provide an Internet agency with appropriate context and input. It contains information about the client’s organization, how this project came about, the client’s objectives, the available budget and the agency’s ideal requirements. It allows the contractor to step into the client’s shoes and actively contribute ideas. Download a free website briefing template here.

Curious about who came before you? View our cases

Getting Started

After reading this blog, you have gained a better understanding of what a website build costs and what is involved. You now know the costs involved in having a new website built and the overall process from idea to going live. How to move forward? Key take-aways:

  • Consider how much value you place on online and what you want to get back from a new website. What is the ambition level? Set a realistic budget for this purpose. Customization is the best option, but do you need the best?
  • Think about what the purpose of the new website is and what the most important features are. Writing a website brief helps with that.
  • Price doesn’t say everything. Find the best match for the long term.

Building a new WordPress website is a project from which you can derive great satisfaction. Therefore, it is a waste not to address this properly. Are you looking for an experienced partner? Do you have specific needs? Perhaps
would then be a good match.

We are a full-service Internet marketing agency and specialist in converting websites. With extensive experience since 2006, we know how to best guide you before, during and after your new website goes live. As the top 3 WordPress agency in the Netherlands, we operate nationwide and have all the knowledge in-house.