What does it cost to have a website created?

The cost of a new website ranges from about 8,000 to 25,000 euros, depending on design, functionalities and complexity. Companies are increasingly opting for customization as speed, security and digital accessibility become more important. In this compact guide you will read how the price is structured, which choices affect it and what a realistic budget is.

The goal is to provide insight into the investment you will make. Transparency is very important in such a project. In fact, there is more to building a new WordPress website than you might think. Ultimately, this investment should start to pay off in a good, converting website. We tell you what to look out for in this process.

Website building versus migrating

The price of a new Web site is directly related to the work required. Just switching agencies requires much less capacity than a complete rebuild. When it comes to a new site, everything revolves around the goals, target audience and desired functionalities. Think about links, content structure and the amount of templates. These choices determine the final investment.

Standard versus custom WordPress website

A standard WordPress theme is cheap and quick to install, but limited in stability, loading speed and flexibility. As you grow, you run into limitations and security risks more often. Customization is for organizations that need a fast, scalable and future-proof website. Think custom design, custom functionality, optimized backend, AVG technology and better performance on mobile.

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Price structure: this is how to dissect a quotation

A quote roughly consists of three parts: design, UX and development. Each component has a direct impact on the total cost.

1. Design

The number of templates and the complexity of the design are the biggest price drivers. The more different page types needed, the higher the investment. Templates actually create efficiency in the long run because you expand the site more easily.

2. User Experience

User experience(UX) determines how users move through the site and whether they convert. Consider navigation structure, content layout, mobile-first design and ease of use. A mobile-first approach takes more time because designing, testing and iterating is more intensive. However, it does deliver better performance, since most of the traffic comes from mobile.

3. Development

Development makes the design functional. Standard WordPress functionalities are cheap, but often involve plug-in stacking. That slows down and increases the likelihood of issues. Custom functionality is more stable and secure. Integrations with systems such as Recruitee or Exact Online are also included. Additional digital accessibility or security measures also affect the price.

What does it cost to have a website created?

The cost of having a website created can vary widely. They start at about a thousand euros and can go up to more than fifty thousand euros. It depends on the complexity of the website and your specific requirements. To make it a little easier for you, we’ve listed the costs clearly. This way you can see which options fit within your budget.

Do you have questions about pricing? If so, please feel free to contact us!

Simple website

A “simple” website usually consists of a few basic pages such as a homepage, an about-us page and a contact page. In addition, this site often includes forms for contact or quote requests. This basic structure makes it easy for visitors to find information and connect with the company.

Average website

An average website contains several different pages, such as a blog, portfolio and services pages, in addition to the standard pages of a simple website. In addition, there are forms for contact and applications, for example. The site may also include a link to an external service, such as a newsletter or CRM system, for additional functionality.

Complex website

A complex website includes more pages than a simple or average website and may include various animations for a better user experience. In addition, this type of site integrates multiple links to external services. These will be customized by the web builder.

The process: from idea to going live

Pay special attention to approach, expertise, security, scalability and consistency in design and development. Always ask for justification of choices and check whether an agency has experience with your type of website. The cheapest hourly rate says little about quality.

Periodic and fixed costs

There are a number of fixed and recurring costs (monthly recurring costs) that come with a Web site. So you will continue to have these website costs after the new website goes live. We list the costs of a website:

• Hosting fees
• Plug-in maintenance and updates
• Support and help desk costs (via Service Level Agreement)
• Domain name registration
• Actively continuing to develop the website. After all, a website is never finished.
• License fees for the use of Google Maps and analysis software such as Hotjar and Cookiebot, among others(AVG)
• Marketing costs for more search engine optimization (SEO), online advertising (SEA) and social media.

Cost website creation: how to determine the budget?

A common rule of thumb: reserve about 8 percent of sales for website and marketing. A good website not only generates traffic, but reduces internal pressure, improves processes and strengthens sales and HR. So see it as an investment in operations, not a cost.

Tips for comparing quotes

Pay special attention to approach, expertise, security, scalability and consistency in design and development. Always ask for justification of choices and check whether an agency has experience with your type of website. The cheapest hourly rate says little about quality.

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Getting Started

After reading this blog, you have gained a better understanding of what a website build costs and what is involved. You now know the costs involved in having a new website built and the overall process from idea to going live. How to move forward? Key take-aways:

• Consider how much value you place on online and what you want to get back from a new website. What is the ambition level? Set a realistic budget for this purpose. Customization is the best option, but do you need the best?
• Think about what the purpose of the new website is and what the most important features are. Writing a website brief helps with that.
• Price doesn’t say everything. Find the best match for the long term.

Building a new WordPress website is a project from which you can derive great satisfaction. Therefore, it is a waste not to address this properly. Are you looking for an experienced partner? Do you have specific needs? Perhaps 2manydots would then be a good match.

We are a full-service Internet marketing agency and specialist in converting websites. With extensive experience since 2006, we know how to best guide you before, during and after your new website goes live. As the top 3 WordPress agency in the Netherlands, we operate nationwide and have all the knowledge in-house.