Are you curious about where improvements lie on your website? Or do you want to know which pages on your website are already ranking well? Have a content scan performed by 2manydots and receive a detailed report with all recommendations.
Developing and executing the perfect marketing strategy for your company is difficult. We are happy to give you a helping hand.
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As a website owner, you want to write as much content as possible. News items, blogs or knowledge bases. Each one provides space to create content and fill your website. Of course, you want the content to be up to par and it should carry an informative charge, because it’s nice if your content is actually consumed by your visitors.
Content is also a good way to be more findable in the search engines. We also call this search engine optimization. By applying Search Engine Optimization (SEO) to your content, you increase the chances of visitors arriving at your website through an organic route.
The ultimate goal of your content is primarily to increase conversions. Indeed, in many cases, this is an organization’s revenue model. So it is nice if content can be a helping hand in this. To achieve that, it is useful (read: necessary) to do content optimization. What exactly that means and what different phases you need to consider, you can read on this page.
While brainstorming your marketing strategy, you probably come up with the coolest ideas. So when you are confident it will move your organization forward, be sure to implement it. Yet writing new content and optimizing this new content (content optimization) is often omitted. We think this is unfair, as content optimization can indeed have a big impact on your marketing strategy.
So in the next brainstorming session, broach this topic and use this page to show why content optimization is so valuable.
You’ve probably heard of Search Engine Optimization many times, but don’t know exactly how to apply it to your content. That’s not a problem at all, we are happy to help you. SEO basically means writing content with the right keywords, bringing more quality traffic to your website.
When you step into our proven Resultsmatter® process, we begin with a preliminary investigation. An important part of this preliminary research is analyzing your content. Does this already include some SEO or is there room for improvement here? We report this accurately and present it to the client with relevant examples.
2manydots has an in-house copywriter with extensive experience in writing SEO-friendly copy. Our copywriter goes to work with your input and transforms an empty page into a page full of relevant information that also includes search engine optimization.
Still prefer to write your texts yourself but just want an experienced second opinion? Even then, we can count as coordinators and do the final check of your text before it is exhibited worldwide.
We have long been aware of the value of content optimization. Every month we write several blogs and landing pages using relevant keywords for our target audience. The result? A visible increase in organic website visitors and a higher number of quality leads. In the image to the right, you can see our realized increase. You want this too, don’t you?
Are you curious about where improvements lie on your website? Or do you want to know which pages on your website are already ranking well? Have a content scan performed by 2manydots and receive a detailed report with all recommendations.
Content optimization is a broad term. Chances are you don’t have a clear idea of what exactly is included in this. We briefly explain twelve terms to you.
A dead link leads nowhere and Google sees that. This comes at the expense of your content optimization, so you would do well to detect and remove the dead links.
Duplicate content, also known as duplicate content, may be the death knell for your website. Avoid any kind of duplicate content by writing your articles or blogs with an original angle every time.
It is often forgotten but the images on your website also contribute to content optimization. Compressed images take up less space, which in turn contributes to a better loading speed of your website.
Pages that are barely visited and do not contain essential information are better removed. This is because the likelihood of duplicate content increases as the volume of pages increases. It’s also quite possible that you don’t have the content of these pages completely clear, leaving duplicate content lurking.
Your business changes, and so once in a while the information on your website needs an update. Therefore, keep all your writing sharp and rewrite where necessary. When time permits, apply SEO to these texts as well.
Adding relevant keywords is the basis of SEO and better online findability. Therefore, find out what your target audience is searching for and write new and relevant content from these interests
Meta titles are underrated but at the same time indispensable during content optimization. Without good meta titles, Google will ignore your page and you will remain untraceable.
Even though a microcopy is small in size, it does take value. More times than not, microcopy can be found at call-to-actions or forms. It is a focused, short text that you use to explain the action.
Many (mostly dated) websites contain redundant code. This code is then loaded in without actually being needed. You can find more on our Technical SEO page.
When using many different URLs, you would do well to have a good URL structure. Be concise but clear in your URL. A visitor should understand in a few words what the visited page includes.
Alt texts are often forgotten and that’s a shame. Always compose an Alt text so that it describes the photo. Also, make sure the keyword appears at least once in an Alt text. This is important for content optimization.
In written content, always look for an opening to link through to a page on your website. This is how you keep visitors on your website. In addition, a good internal link structure is good for content optimization and search engine optimization.
Don’t throw away old shoes before you have a new pair. We all know this saying and you can apply this seamlessly to content optimization. After all, in many cases, your current content is already valuable. By making only minor adjustments and adding value to this historical content, think of changing chapters or images, you will rank high in the search engines even with your old content. So don’t just throw anything away and let us look at this, for example.
Content creation, as mentioned above, is very time-consuming. After all, there is no maximum to writing content. So you really write as an ongoing process. ‘But I can’t think of any more topics for my Web site content.’ Then try recycling a topic but now with an original angle. Why? You have to keep optimizing because your website has a purpose. A website no longer counts merely as a well-formatted and digital business card. You want to get business out of your website, and rightfully so. Content optimization is definitely going to help you with this.
Do you have the ambition to become a star in Search Engine Optimization? Then get started with our SEO Content Checklist. By checking off this checklist for your website, you can be sure that your website will gain results. Download the SEO Content Checklist using the button below!
Are you already busy with 1001 things and don’t know where to find the time? No worries. We understand very well that you too want to be easily found in Google and 2manydots is happy to help you. With our team consisting of professionals with different areas of expertise, we have an appropriate answer to every issue. Join 2manydots today and become a success story.
