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Having a professional WordPress website created
Overview
Written by Finn Ruijter, 25 May 2020

Creating WordPress-Hireserve link (API or plugin) is how you do it:

The Dutch platform Hireserve is a powerful ATS (Applicant Tracking System). Each user of this recruitment software sees exactly which candidates are at which place in the application process. But how do you integrate Hireserve with, say, a work at site running on WordPress?

Why integrate Hireserve with WordPress?

Whether you have a separate work at website or simply publish the jobs on a page of the current site, WordPress is a logical choice. The world’s most popular CMS makes it easy for you to update the site; for example, when you want to share a new job posting with the world.

Of course cutting and pasting is easily done, but wouldn’t it be much nicer if that job posting appeared automatically on your WordPress site? A link between WordPress and Hireserve makes this possible. But not only do you benefit from this internally; it is also pleasant for applicants when the available vacancies are immediately “live” on the website.

There is another important reason to integrate with WordPress: it allows you to analyze candidate behavior. Using tools like Google Analytics and Hotjar, you can see what visitors are looking at and clicking on. You use it to calculate the conversion rate; an important benchmark you can use to optimize the page.

Example of a Hireserve/WordPress connection

In a medium- or large-sized organization, vacancies become available all the time. Thanks to an integration of Hireserve and WordPress, these positions are directly on the website, including job descriptions. If the positions are in different departments, they are neatly arranged, possibly with a search function for candidates. All in a design that fits seamlessly with your current website design.

Conversely, the WordPress site sends data to Hireserve. An applicant shows up as a new candidate in your dashboard, including the personal information that has been entered. The resume and any qualifications you may have are right there too.

Do it yourself or outsource?

Of course, you can link Hireserve and WordPress yourself. Maybe you’ve even tried that already. But you soon discover that, despite Hireserve’s good intentions, this link has limitations. You want the perfect design and comprehensive statistics. If you don’t have the time or knowledge to dive into both Hireserve’s API and WordPress’s code, you’re better off with outside help.

Not least because you also have to deal with the General Data Protection Regulation (AVG): it obliges you to treat users’ personal data with care. A secure connection and an encrypted database are therefore indispensable.

Why 2manydots?

2manydots is a Dutch WordPress agency operating nationwide for businesses and organizations. In recent years, we have seen a growing demand for custom API links or plugins. Recruitment professionals often end up with us as a result. We have already successfully completed several WordPress/Hireserve integrations and are happy to serve you as well.

To measure is to know. Therefore, we pay attention to clear statistics. Figures that help you and us take targeted action to make your job page even more successful. So that you -instead of the competition- will run with the best candidates.

We take for granted that a site must comply with AVG regulations. All in all, you get a ready-made link that does it right away. But it doesn’t stop there: we measure, analyze and optimize constantly.

Employer branding: download free checklist

You won’t win the war on talent just with a smart pairing. There is a strategy behind it. Creating such a strategy is called employer branding. We at 2manydots not only have experience in this branch of marketing, but also feel a true passion for it. To help you successfully apply employer branding, we’ve created a handy checklist. Download it for free!

About Hireserve

Hireserve is an Applicant Tracking System (ATS) developed in the Netherlands in 2007. The team in Rotterdam works daily on new ways to help recruiters manage their applicants. One of the features that make this software so enjoyable is that you can drag and drop the panels on your dashboard. That way, you set up the dashboard exactly the way you want it.

The candidate overview gives you a clear overview of personal information, cover letter, resume and qualifications. From here, you easily send an e-mail to the candidate – for example, an offer or a rejection. Also useful is the spreadsheet functionality for those used to processing with Excel.

Specifically for your website, Hireserve offers a form that you can customize yourself. With this, you ask questions relevant to particular jobs. You can also add a “killer question” to the list for quick filtering in case of high interest. There is also a WordPress plugin from Hireserve. But getting these properly set up or smoothly integrated does not always prove easy. It also lacks the ability to actively measure and improve. Fortunately, 2manydots can provide a custom link between Hireserve and WordPress, giving you access to comprehensive statistics.

Need a clutch?

As a technical WordPress club, we are not afraid of a challenge. We are happy to look with you at enabling linking in your website.

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