On page optimization is an all-encompassing concept of which SEO copywriting is a small part. Whereas SEO copywriting is mainly about the content, on page optimization tackles everything that can affect search engine optimization in a positive way. Consider the images or videos, the loading speed of the page or the use of “clean” HTML code.
Some tips: make sure you always reflect the focus keyword in the title tag. However, your title tag should never be longer than 55 characters. A good heading structure is also invaluable. Therefore, always start with an “H1 heading. You use this one only once, which is at the very top. Next, you start working with “H2 headings. Want to create a subheading under an “H2 heading”? Then use an “H3 heading. Always work with a numerical order. Thus, an “H1 heading” can never be followed by an “H3 heading.