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Link building is an essential component within your SEO strategy. Of course, you want to rank as high as possible in search engine results. The power of internal links. Building a natural link profile. What is the difference between external and internal link building? How does link building work? We explain that to you in detail on this page. Do you want help with your link building? Then turn to 2manydots for tailored advice.
What exactly is link building? Let’s just throw in the definition. Link building is actively obtaining quality backlinks from external websites to your website. This may still sound a bit vague, but the purpose of link building is to build a proverbial bond of trust with search engines such as Google. This is because when Google trusts your website, it benefits your website’s ranking in Google’s search results. And we know by now that a high position in Google is very important for the findability of your website.
Backlinks and referring domains are terms you’re going to see a lot when you start looking into link building. Referring domains, also known as referring domains, are domains that link to your website. We call this link backlink. You may find that from one domain, you get multiple backlinks, from different pages. Therefore, the number of backlinks is often higher than the number of referring domains. To build more authority, the number of referring domains are more important than the number of backlinks. It is better to get two links from two different websites than four links from one website.
When you have the knowledge and experience, link building is not higher math. However, the majority of Internet users lack this knowledge and experience. In that case, we advise you not to frolic in the web called link building. Outsourcing link building to a link building agency works much more effectively in this case. Experienced agencies often hack at this and ensure optimal link building. It costs a little but you get a lot in return. SO important is a good link-building strategy.
Link building is an important part of SEO to increase the findability of your website. We give you three benefits of link building:
Gaining online authority is one of the most important pillars within link building. We call that Domain Authority (DA). The more domain authority a website has, the better it is for your website’s findability. In fact, according to search engines, websites with higher authority are of added value, which means you will be displayed higher. With each follow link, domain authority is passed on. The higher the DA of the website that links to you is, the better this is for the DA of your website, more value will be passed on.
We often harp on the online findability of your website. Over 90% of Google searchers look no further than the first page. So it is already almost disastrous for your website if it is not found on the first page. When you have to rely on organic search results, online findability is even more challenging than when using Google Ads. Fortunately, your online findability can be influenced. There are many ways to increase the online findability of your website. A quality link building strategy is one such way in which online findability is positively affected.
As described above, nine out of ten people only look at the first page of Google. So when your website falls just outside that first page, it has to compete with the entire second page for one visitor. The likelihood of many visitors then drops dramatically. And visitors are just that important to a Web site. More organic visitors automatically means more traffic. And more traffic leads to more conversions. For many companies, that is the ultimate goal of their websites. Link building helps with this.
Want to use link building for your website? Schedule an appointment with our experts or request a free quick link building scan. You will sit down with our SEO and link building specialist. She then provides expertly tailored advice on the possibilities and opportunities link building offers for your website. Link building is part of the Resultsmatter® process. Based on your chosen Resultsmatter® package, we will work with your entire SEO strategy.
Eline: “Link building is often forgotten because people don’t know about it, it’s very time-consuming or don’t believe in it. That’s really a missed opportunity, because Google certainly also judges your website on authority. You can think of each link as a like under a social media post. The more likes the more popular. It works the same way with link building: the more links, the higher the authority.”
“Do pay attention to a good quality/quantity ratio. Getting a lot of links as quickly as possible is not the intention and can be penalized by Google. Therefore, the trick is to obtain links ‘naturally’. That is, not too fast, not too many and from relevant websites with authority. A link from the baker’s site to the site of a car dealer is not relevant, you would rather have a link from the same industry. Getting a link to your page from another domain indicates that there is useful information on your page. The more domains link to your page the more relevant Google finds your page and thus positions it higher in search results.”
The roadmap below briefly and concisely explains how link building at 2manydots works. There are several link building techniques, but this is the right roadmap in our opinion. Do you have any questions about link building afterwards? Then take contact on with 2manydots and our specialists will provide tailored advice.
Before you get started implementing link building, we first conduct a comprehensive link analysis. We then examine which pages you are already easily findable with. In fact, tinkering with a well-run page is a waste of the already completed indexing. In addition, it is also important to always keep an eye on your competition. So does link building from competitors. After all, competition makes you stronger. By looking at how many backlinks and referring domains they have and of what quality they are, you can see what they are or are not scoring on. We measure this using programs like Serprobot or Semrush.
For the largest companies in the world, establishing an effective link-building strategy may not be as valuable. These companies get plenty of backlinks because of the high name recognition they have built. As a smaller company, you are then more likely to link to such a multinational because they are often held up as an example. For smaller or completely new businesses, establishing link building strategy is all the more important. It is then virtually impossible to accumulate enough backlinks without actively seeking those desired backlinks yourself. By establishing a link building strategy, you lay a foundation for yourself in the search for backlinks. This is essential because nothing comes for nothing.
Your preliminary research has been done and the link building strategy is ready to be put into practice. We are going to start getting the first relevant backlinks. We get other websites to link to your website. Since link building is a very results-oriented process, you naturally want to be aware of these results. We do this by preparing a monthly report. This is how we show our client what links we have created and the effect of link building. We not only note the backlinks obtained, but we also demonstrate the positive effect link building has on your website.
Content creation is an essential part of link building. After all, you want to obtain external link building through valuable backlinks. Then valuable content is very important. After all, external websites almost never link to pages with nothing interesting on them. By creating a groundbreaking blog or an informative landing page, you give outside websites a reason to link to your website.
So link building is very important, but it does not stand alone. Link building is part of the complete SEO strategy. Other components of SEO strategy include search engine optimization, content creation, technical SEO or copywriting. When all these components come together, you can really go for those higher positions on Google’s rankings and your findability will increase. All of this is quite complex and enormously time-consuming for a company without the knowledge and/or experience in hand, so outsourcing in this case is not a luxury. 2manydots has an in-house SEO specialist who has already implemented all these components of SEO strategy for many companies. Check out our Resultsmatter® pathways. Those include a complete SEO strategy.
You’ve already read a lot about how important a link-building campaign is, but what exactly does a link-building strategy entail? We describe the main factors.
As described above, link building is just one part of SEO strategy. An important part, sure, but SEO strategy encompasses so much more. Therefore, first make sure that the technical optimizations are website wide and that the pages to be optimized have valuable content. Only then can link building do its job and provide the results you hope for beforehand.
A natural link profile contains many different link types. For example, by writing a guest blog on an external website, you obtain relevant backlinks. In addition, it can boost your company’s brand awareness. But also consider advertorials or the old familiar home pages that have built up a lot of domain authority over the years and are still passing on value. This makes your link profile versatile and Google appreciates that.
An anchor text is the piece of text you see when you link to another page. This piece of text is often boldly colored and clickable. As an example of this, we show you the achor text to our landing page on online marketing. This text is clickable and gets you to the right page. Incorporate the focus keyword into the anchor text. Indeed, in the above example, the focus keyword is “online marketing. But be careful not to over-optimize. So also have the brand name, URL and other alternatives reflected in the anchor text.
Swapping links penalizes Google immediately. So don’t fall for it when someone knocks on your door asking you to trade links for the purpose of better link building. This seems like an easy way of link building but Google, as so often happens, is once again the smartest one. They see these as non-valuable backlinks, and so you don’t gain anything at all in your link building. In fact, if you do this a lot, it will be penalized and you will just not show up in search results anymore. Waste of your time.
Authority is a very important concept within link building. This is because a backlink from a domain with high domain authority passes on some of that value. This increases your own domain authority. The higher a website’s authority is, the more value a backlink passes on. In this, it is important that you do not obtain dozens of external links from brand new websites. New websites have not yet had time to build authority. Google then still doubts the value of such a new website so your backlink will not give results. So you prefer quality backlinks from larger and leading websites with high domain authority. If Google sees that many strong domains refer to you, it is an indication that you yourself are a worthy authority in that field.
Link building is not a sprint but a marathon. A proper link building strategy is really about the longer term. Depending on the goal set and the position you start in, link building can take as long as three to six months to take effect. Afterwards, however, you will reap the benefits. All this information about link building can be a bit overwhelming. The message we want to give you is that link building is an essential component within SEO strategy. Despite the fact that link building without experience or knowledge is complex and time-consuming, you cannot ignore it.
2manydots is a company that has already done a lot of link building for different companies and we would like to be that link building agency for your organization. Therefore, contact us and together with our SEO specialist we will go over the possibilities. See you soon!
