Having a professional WordPress website created
Written by Finn Ruijter, 16 October 2020

WordPress-Active Campaign (API or plugin) creation is how you do it:

Active Campaign offers a complete package to attract visitors, convert them into customers and provide great support. Link Active Campaign to WordPress with a custom link.

Sending newsletters, collecting leads, showing customized offers: it can be done with this marketing package. Now this Software-as-a-Service (SaaS) is fine to use on its own, but it is even better to link the package to your WordPress website.

Why integrate Active Campaign with WordPress?

Active Campaign automates communication with your leads and customers. Much of the input for this comes from your website: what pages does someone visit, what does the visitor click on and what does this person download? Now every organization has different goals. With well-designed funnels, specific triggers provide matching actions. And that is exactly what this package is so good at. For maximum effectiveness, your account needs to work with WordPress.

Do it yourself or outsource?

Yes, Active Campaign has a WordPress plugin. But for a demanding organization like yours, this plugin offers few features: only integrate forms, track page visits and offer a chat function. Some users also question whether the plugin is maintained – and updates are just that vital.

Rather, have a custom integration created with your WordPress site. That way, you will enjoy all the features that are important for your online marketing. Regular maintenance of the plugin ensures that it remains compatible with new WordPress versions. That’s how you avoid security risks.

Why choose 2manydots?

2manydots develops WordPress websites and builds custom links. An integration of Active Campaign with WordPress is made by our in-house developers in a relatively short time. We like to look at the requirements with you, to translate them into code behind the scenes.

When developing sites and applications, we pay attention to the General Data Protection Regulation (AVG). That means the safety and privacy of visitors is a high priority.

About Active Campaign

Active Campaign has been around since 2003. With a loyal investor behind them, Silversmith Capital, the company has been able to develop the software significantly in recent years. The customer base has grown steadily, which makes sense because this marketing automation package is very complete. You easily set up email flows with it, following actions users take or based on tags you attach to users.

What we often see is business owners who have outgrown Mailchimp switching to Active Campaign. The unique pairing of usability with advanced features is what makes this SaaS so popular. What also helps is that different price levels make scaling up relatively inexpensive.

Curious about other links for WordPress? Check them out here.