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Overview
Written by Finn Ruijter, 23 October 2020

Making a Mailchimp link (API or plugin) works like this:

Mailchimp is email software that allows you to send newsletters and autoresponders. This marketing tool is popular because it has a free version for beginners. With a Mailchimp link, you get the most out of your website.

Those who orient themselves to e-mail software naturally look at price. And let the one from Mailchimp be just that attractive. Because up to lists of 2,000 contacts and up to a maximum of 12,000 emails sent, this Software-as-a-Service (SaaS) is free. That allows you to try out Mailchimp’s functionalities at your leisure.

Why integrate Mailchimp with WordPress?

If you are already engaged in inbound marketing, you receive daily visitors who find answers to their questions on your site. Little by little, your organization builds a reputation with them and their interest in your product grows. You don’t like to see these potential leads leave with nothing. Instead, you want their e-mail address so you can keep the contact warm.

If you track your leads in Mailchimp and send emails from there, the question is how to get those contacts into Mailchimp in the first place. A Mailchimp link allows visitors to subscribe themselves to your newsletter or updates. While you are busy doing other things, your list grows by itself.

Do it yourself or outsource?

Turning your visitors into leads requires a form on the website. Now there are several WordPress plugins for Mailchimp. The problem with many of these plugins is that their functionalities are limited, so your form won’t look the way you want it to. A more serious problem is that updates are scarce. That could create security risks and even a fine from the Personal Data Authority.

A custom Mailchimp/WordPress link can solve these problems. On the one hand, such integration does exactly what you want. On the other hand, we ensure solid security and compatibility with new WordPress versions.

Why choose 2manydots?

2manydots is a true WordPress specialist. We create customized websites and applications for demanding organizations like yours. Thanks to our in-house team, we are not dependent on external parties. That means we can move quickly and deliver before the deadline.

Building custom links is something we do almost every day for our clients. Depending on the Mailchimp features you want in WordPress, we’ll create a seamless integration that everyone in your organization can work with.

In addition, we are familiar with the General Data Protection Regulation (AVG). When developing links, plugins and websites, we prioritize the privacy of your visitors and the security of their data.

About Mailchimp

Mailchimp was developed in the early 21st century by two entrepreneurs who were tired of their era’s expensive email software. Mailchimp was focused on small businesses but has been equipped with additional features over the years. That, combined with its user-friendliness, makes Mailchimp interesting for medium-sized companies as well.

Curious about more links for WordPress? Check them out here.

Need a clutch?

As a technical WordPress club, we are not afraid of a challenge. We are happy to look with you at enabling linking in your website.

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