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Search engines, every day we use them and we can hardly live without them. We all know Google, but did you know that there are many other search engines? Therefore, we have compiled a list of the top 10 search engines, including global market share. Maybe your new default search engine is among them!
If you ask ten people on the street about the search engine they use, at least nine will answer Google. The American search engine is used by 90% of Internet users worldwide, but many of those Internet users often forget that Google is just one of many choices. Therefore, we have compiled a list of the best alternative search engines. Although, of course, Google cannot be missing from this list.
We won’t keep you in suspense any longer. In the list, we see that privacy is especially high on the list of the various search engines. It has to be, since searchers are increasingly demanding it from their favorite search engine. Curious about the full list? Then read on quickly!
Google is by far the most widely used and popular search engine in the world and was founded in 1998 by Larry Page and Sergey Brin. The platform processes as many as 3.5 billion searches every day. In addition to standard searches, Google has a variety of other services such as Google Images, Maps and Shopping. Google is the market leader in part because of its user-friendly interface, personalized search results and extensive ecosystem of tools such as Gmail and Google Drive. Advertising through Google Ads is an important source of revenue. Google values mobile optimization and artificial intelligence. It continues to continuously innovate in search.
Google has a global market share of about 89.74%.
Bing is Microsoft’s search engine, launched in 2009 as the successor to Live Search. This search engine is distinguished by a visually appealing interface with daily changing backgrounds and strong integration with Windows products. Bing has features such as video previews, extensive shopping tools and image recognition. Although it has less market share than Google, Bing is widely used in countries where Microsoft products are popular. Bing also plays a role in searches through voice assistants such as Cortana. For advertisers, Bing Ads is an alternative with often lower costs per click than Google Ads. Bing is particularly strong in desktop searches and specific niches.
Bing has a global market share of about 3.97%.
YANDEX is Russia’s largest search engine and one of the most popular tech companies in Eastern Europe. Founded in 1997, YANDEX focuses on search results in Russian and other Slavic languages. Nearly 75% of Russian Internet users use YANDEX as their default search engine. In addition to standard search functions, YANDEX offers additional services such as e-mail, cloud storage and maps, similar to Google. The platform is adapted to the local language and culture, which makes it strong in Russia and surrounding countries. YANDEX also develops tools for artificial intelligence and machine learning. Its focus on regional relevance keeps it a dominant player in markets where Google has less influence.
YANDEX has a global market share of about 2.56%.
Yahoo! was one of the first major search engines and tech companies, founded in 1994. Although Yahoo! has lost its top spot to rival Google, the search engine is still used worldwide. It currently operates based on Bing’s search technology, but also offers its own features such as Yahoo! Mail, Yahoo! Finance and Yahoo! News. The search engine targets users looking for a combination of search, news and entertainment. Especially in Japan, Yahoo! remains one of the most popular search engines (9% of Japanese Internet users work with YaHoo!).
YaHoo! has a global market share of about 1.29%.
Baidu is the leading search engine in China and was founded in 2000. The platform was developed specifically for Chinese language and Internet users, making it the dominant search engine in the region. In China, 45% of Internet users work with Baidu. In addition to search results, Baidu offers various services, such as music streaming, videos and a comprehensive encyclopedia. Baidu has focused heavily on artificial intelligence and voice recognition, making it suitable for mobile use and smart devices. Due to strict control and censorship from the Chinese government, Baidu operates within the confines of Chinese regulations. Should you not be proficient in the Chinese language, it is better to skip this search engine.
Baidu has a global market share of about 0.81%.
DuckDuckGo is a search engine for people who value privacy. The platform does not store personal data or follow you through trackers, which is a relief in a world full of cookies and personalized ads. Plus, you don’t get that personalized “filter bubble,” just neutral search results. DuckDuckGo is growing fast, especially among users tired of the big tech companies. It has a minimalist interface and handy extras such as instant answers and instant searches (bangs). Perfect for those who want undisturbed and anonymous searches!
DuckDuckGo has a global market share of about 0.66%.
Looking for a sustainable search engine? For every search you perform, Ecosia uses a portion of its advertising revenue to plant trees in places where deforestation is a problem, such as Africa, Latin America and Asia. The search engine runs entirely on renewable energy, stores no personal data and sells no user data to third parties. Ecosia uses Bing as the basis for search results. By using Ecosia, you easily contribute to environmental conservation while searching. The number of trees planted is transparently tracked on their website.
Ecosia has a global market share of about 0.51%.
Startpage is a Dutch search engine known as the “privacy-friendly version of Google. You get Google’s search results, but without your data being collected or stored. Ideal for people who like the quality of Google results, but don’t want Google tracking them. In addition, Startpage offers an anonymous view of websites, so you won’t leave any traces there either. It’s a fine balance between ease of use and privacy.
Startpage’s global market share is too small to measure.
Qwant is a French search engine that does not store personal data. It looks stylish and provides a pleasant search experience without ads following you everywhere. Qwant also has specific sections for music, news and shopping, making it more than just a standard search engine. Qwant is quite popular in France, but it is slowly gaining notoriety worldwide as well.
Qwant’s global market share is too small to measure.
Swisscows is a search engine from Switzerland, and as you might suspect, everything here is about security and privacy. No tracking, no personalized ads and not even inappropriate content. Swisscows is truly a family-friendly search engine! Swisscows uses semantic technology, which means it tries to understand what you really mean by your search.
Swisscows’ global market share is too small to measure.
As a company, you naturally want to be in position 1 in all these search engines. However, that top position does not come out of the blue. It requires search engine optimization (SEO). But where is the focus within search engine optimization?
Technical SEO optimizations
Technology is an important pillar within search engine optimization. After all, a website can contain so much good content, if the technique is not right, your content will not rank. What we consider technical SEO and why it is so important is explained here.
Keyword research
Even before we start creating content, we do a keyword research. We do that so we know which keywords to focus on. After all, we want to create content on topics that are highly searched for.
Copywriting
The technology is in place and the keyword research is finished. We can start writing! Don’t be stingy with your content. The more elaborate, the better. Do you find writing texts difficult? Then hire a copywriter.
Content optimizations
Technical SEO focuses mainly on the back end of your website, while content optimization is actually visible to the visitor. This involves all content on your website, such as written SEO texts, but videos, infographics, social media buttons and links also play an important role.
Link Building
With link building, you collect links from external websites that point to your website. The more relevant websites link to your site, the stronger the signal you send to Google to rank your website higher. Although link building can be complicated, it is worth investing time in it or outsourcing it to experts. After all, it is one of the most important parts of SEO.
Migration
You have your SEO within your website in perfect order. You’ve written valuable content and are high in Google rankings. An ideal scenario! But then you decide to rebrand and change your domain name. Suddenly, your website is nowhere to be found. This is because SEO was not taken into account during the migration of your website. Therefore, when you make a move, make sure you carefully migrate all content to maintain your rankings.
Every year there are several opportunities that contribute to your website achieving a high position in Google or an alternative search engine. We have listed all these SEO trends in 2025 for you. Curious? Then click here and see which ones you want to apply!